DC Comics is kryptonite to NBA’s merchandising plans
DC Comics put a quick end to the National Basketball Association’s plans to sell “Krypto-Nate” T-shirts commemorating the slam-dunk victory of Nate Robinson.
However, the New York Post reports, the NBA is trying come to an agreement with the comics publisher and parent company Warner Bros., which hold the rights to most everything Kryptonian.
“The NBA decided not to release the Krypto-Nate T-shirt because of future initiatives we are working on with Warner/DC Comics,” an NBA source told the newspaper.
Robinson, a New York Knicks point guard, beat Dwight “Superman” Howard in the Slam Dunk Contest held Feb. 14 during the NBA’s All-Star Weekend. Dubbing himself “Krypto-Nate,” the five-foot-nine-inch Robinson catapulted himself over the six-foot-11-inch, cape-wearing Howard.
Within two days of the win, the NBA launched plans to sell a green Knicks T-shirt bearing Robinson’s No. 4 and the words “Krypto-Nate.” A day later, those plans were scrapped. (The Post notes the NBA Store is close to the DC Comics offices.)