Robot 6

Tyrese Gibson causes Mayhem on Twitter



It was a busy weekend for Tyrese Gibson, what with the opening of the second Transformers film last Wednesday, the BET Awards on Sunday and promoting his new comic, Mayhem, on Twitter in between.

With more than 160,000 followers on Twitter, the actor started encouraging them to call 1-888-COMICBOOK, the number for Diamond’s comic shop locator, to find a local comic shop and ask if they ‘d have his Image Comics series when it comes out in August.

He went on to mention several shops that fans reported would carry the book, and even gave out the phone numbers of shops that hadn’t heard of it. Then he went on to call a few of them himself.

“I just called the shop.. Attitude was crazy call her and make her aware of MAYHEM,” he wrote after calling Lone Star Comics in the Dallas/Fort Worth area. He also tried to call shops in New York and New Jersey.

“It’s STANDARD in the comic book industry to ORDER ONLY 2 or 3 copies I think it’s PURE B.S!! PRE-ORDER 400 and Make your CUSTOMERS aware go!” he said later on Saturday.

Mayhem #1, written by Gibson, Mike Le & William Wilson, with art by Tone Rodriguez, is due in August.



He’s crazy if he thinks any store beyond the big cities is going to order more than a handful…if even that. If I was still doing orders, I’d order 3 max and I’d be willing to bet they wouldn’t sell out.

That’s cool and all, but he’s crazy. No matter what, it’s still a comic written by fucking Tyrese.

Well good on him for pushing his comic as hard as he is, but I agreewith Carroll – I can’t see too many stores ordering big numbers on that title.

Sounds like Tyrese was fooled by all the “Comics are a hot commodity” hype we’ve been hearing for a while now.

I don’t see anything wrong with someone trying to sell more comics. I think it’s a negative self-fulling prophecy when stores think it’s okay to just sell 3 copies of any title.

@ Larry C.

No one is saying it’s OK to just sell 3 copies…but when you’re ordering from a non-returnable distributor, most comic stores aren’t going take a chance (especially when the comic looks like a hold-over from 1996). The distribution model for direct market stores does not invite “taking chances” on new books.

Charlie Clarck

June 30, 2009 at 11:20 am

I commend him for taking the time to call these stores up himself. We all know he’s not a comic book veteran, but who cares. He’s passionate about it and has great people on his creative team.

Even with all of the exposure the comic industry has with movies and tv, it’s amazing that a new property from a major celebrity and image comics is only expected to sell 3 copies per shop. How do these retailers expect to stay in business? If I owned a shop I would want to ride in the wake of Tyrese’s hard work and order a few more copies. I can’t think of the last time a new book got this kind of exposure.

And who knows? It might even be good. The art looks great!

Hey Carroll,

We need to figure out how to fix the traditional way of selling comics, no? I don’t know how many times I’ve stepped into a comic store and they’ve “sold out” of a book because they couldn’t risk ordering more. The retailer landscape has to change if stores are to survive, and the answer is introducing comics to new readers to bring in more traffic. At least Tyrese (and other celebrity-driven comics) are bringing comics to the attention of non-traditional readers. I think we can all support that, right?

i luuuv that tyrese is so passionate about his comic book…if nething, this shows he actually cares about his work and putting it out there himself and actually being hands-on with promoting and selling his book.

Danger Room Corner

June 30, 2009 at 7:28 pm

I despise snobbery of any form, especially when it comes from the comic book world. Why the us vs. them mentality? It’s exactly this kind of antiquated thinking that will always put retailers behind the curve even as taste, culture, and technology evolves beyond them. Any good business person will tell you, you don’t “react” to market trends, you must “anticipate” them.

FYI, Amy G, Larry C, James T and Charlie Clarck … pick a user name and stick with it, ok? All of these comments came from the same ip address.

This thread is now closed.

Browse the Robot 6 Archives