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USA Today to serialize Superman strip from Wednesday Comics [Updated]

Wednesday Comics

Wednesday Comics

DC Comics announced this morning that the Superman strip from Wednesday Comics will be serialized by USA Today beginning July 8.

The move reinforces the nostalgic connection between the weekly miniseries and the heyday of the newspaper comics page. Officially announced in March, Wednesday Comics will feature 15 one-page stories told over 12 weeks in a broadsheet format.

Creators include Neil Gaiman, Brian Azzarello, Paul Pope, Mike Allred, Joe Kubert, Kyle Baker and Dave Gibbons.

According to DC’s The Source blog, John Arcudi and Lee Bermejo’s Superman strip will debut in USA Today’s print edition on July 8 and then appear each subsequent Wednesday on the newspaper’s website. Each weekly online installment will be promoted in the newspaper.

Update: USA Today now has posted its own article about the serialization.

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Comments

15 Comments

Now that is what I call a smart thing to do.

Okay, totally misread the headline. Thought it said USA Today would be sterilizing the Superman strip.

I was just thinking the other day how distributing Wednesday Comics as a newspaper supplement might have been a smarter distribution method, if DC could make it work. Though the $3.99 price tag is not inappropriate for the format and the caliber of creators involved, $3.99 weekly is still a huge commitment and could cannibalize readership of other series. But giving the content away to however many hundreds of thousands of Sunday newspaper readers might bring new customers to comic shops. Printing on that kind of volume would reduce per-unit cost and, though perhaps this is a bit optimistic, billing this as a revitalized comics section might lead a few people to pick up the print edition of a newspaper.

Wow!
Using one of the most widely distributed papers in the US to showcase their new series – great move DC Marketing – moreso because they’re using top-notch talent to do so and not also-rans to do so.
My only complaint, is that they didn’t showcase some character other than Superman, who’s already one of the most widely known characters out there. With talks of the new GL movie coming out, giving the cool preview that Wednesday comics has in place, it may have been cool. And.. the Kamandi strip was so well done – it would have been a definite draw for sure.

But why aren’t they actually serializing it in the print edition itself instead of only online after the initial installment?? How many people are going to actually see the first installment in the print edition and then continue to go online to seek the rest out???

Shun M said…
“I was just thinking the other day how distributing Wednesday Comics as a newspaper supplement might have been a smarter distribution method, if DC could make it work. Though the $3.99 price tag is not inappropriate for the format and the caliber of creators involved, $3.99 weekly is still a huge commitment and could cannibalize readership of other series. But giving the content away to however many hundreds of thousands of Sunday newspaper readers might bring new customers to comic shops. Printing on that kind of volume would reduce per-unit cost and, though perhaps this is a bit optimistic, billing this as a revitalized comics section might lead a few people to pick up the print edition of a newspaper.”

Hey, it worked for Will Eisner’s The Spirit!
Although, I think using BOTH Superman AND Batman simultaneously is overkill.
Using one, then the other (and then Wonder Woman) as the “marquee” character would’ve been the way to go.

I am so #@%*!*$ excited for this I can’t stop talking in word balloon.

Brubaker? or should that be Kyle Baker?

@mel:

“But why aren’t they actually serializing it in the print edition itself instead of only online after the initial installment?? How many people are going to actually see the first installment in the print edition and then continue to go online to seek the rest out???”

Because it’s better than nothing. Since the release of this strip is, I’m sure to publicize the Wednesday Comics project, DC probably paid USA Today to print the first strip to get people interested in the rest of the project. Also, I’m quite sure that USA Today will run a “Check out Superman on our website!” kind of blurb on the front page of the Life section each week, so don’t think people will just forget about. There will be reminders. Wouldn’t be surprised if USA Today decided to pick up the final strip as well.

Personally, I think this is a stroke of genius for whomever at DC. Newspaper-style comics in the nation’s most widely-read newspapaper (and probably the only one without a serious circulation problem right now)? Genius.

Isn’t Ed Brubaker Marvel exclusive?

Arcudi is my favorite comic writer. How great is it that he’s finally blowing up!!!? I hope USA TODAY picks up the strip.

Lx

This was exciting news until I got to the part about only the first installment being in print. Internet? Lame.

Also, is the addition of the Deadman strip news to anyone else, or did I just happen to miss that every time?

Kevin Melrose

June 15, 2009 at 3:21 pm

Deadman was part of the original solicitation.

Can’t wait to see what this ultimately does for DC. I wonder if DC will collect the individual characters in print or the whole danged thing. My hope is that it will get collected in oversized format for this top grade material.

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