Robot 6
Borders hopes graphic novels, YA titles will reel in teens
Borders Ink
Prodded by climbing sales for books like Twilight, Borders Group is carving out space in its stores once used to sell music and DVDs for Borders Ink, a section dedicated to graphic novels, fantasy and young-adult titles.
The Wall Street Journal reports that by August the departments will be open in 80 percent to 90 percent of the 513 Borders superstores in the United States. Some shops are now operating in the book chain’s home base of Michigan.
Borders Ink already has set up on Facebook, where yesterday it spotlighted Bryan Lee O’Malley’s Scott Pilgrim series.
According to the Journal article, the move comes at a time when book retailing is in a slump but sales of YA titles, fantasy and graphic novels are still climbing.
- July 21, 2009 @ 09:15 AM by Kevin Melrose
4 Comments
El Santo
July 21, 2009 at 1:36 pm
Twilight is a force of nature. It cannot be stopped. It is transforming the literary landscape as we speak.
Steve G
July 21, 2009 at 3:03 pm
I think they need to do a better job on the upkeep of these things if they really want them to work.
http://nerddads.com/almost-completely-gutted-watchmen-display/
Shaun
July 21, 2009 at 4:51 pm
“Twilight is a force of nature. It cannot be stopped. It is transforming the literary landscape as we speak.”
Sure, it’s big… But it’s no Harry Potter. Not even close.
Carroll
July 21, 2009 at 6:22 pm
@ Steve G
Completely agree. I was wasting time at Borders today (I don’t buy GNs there – I save my money for the LCS) and their GN section is atrocious. Books out of order, dog-eared books prominently displayed, and simply a poor selection of titles.