Chip Kidd talks comics logos and cover design
Writing on The New York Times’ The Moment blog, George Gene Gustines chats briefly with author, editor and designer Chip Kidd about his cover treatments for DC Comics, including the 2008-2009 miniseries Final Crisis.
“I was thrilled that they [DC] went with the idea,” Kidd says, “but if I had it to do over again, I would have accelerated the progression. The reader should notice something going on by the second issue, and as it is it’s just too subtle. I don’t think fans really got it until the fourth issue, which is nobody’s fault but mine. But overall I think it solved the problem in an interesting way, which is getting harder and harder to do as so much ground gets broken. Mainly what was wanted was a graphic response to Civil War, but it had to look totally different. And I was impressed that DC took the vertical type scheme and made it the ‘brand’ for all the FC related books. That was very flattering, actually.”
The post also includes a nice gallery of some of Kidd’s DC work.