Robot 6

DC Comics becomes DC Entertainment; Nelson replaces Levitz as president

DC Comics

DC Comics

Warner Bros. moments ago ended a rumor-filled morning with the official announcement that DC Comics will become DC Entertainment, headed by division president Diane Nelson.

Paul Levitz will resign as president and publisher of DC Comics, a position he’s held since 2002, “to return to his roots as a writer for DC and become a contributing editor and overall consultant to DCE.”

Nelson, former president of Warner Premiere, will report to Jeff Robinov, president of Warner Bros. Pictures Group. (Levitz had reported to Alan Horn, president and COO of Warner Bros. Entertainment.) Nelson will continue to oversee Warner Home Video’s direct-to-DVD arm, and supervise the management of the lucrative Harry Potter film franchise.

The restructuring will position DC Entertainment as a separate division of Warner Bros. Entertainment “charged with strategically integrating the DC Comics business, brand and characters deeply into Warner Bros. Entertainment and all its content and distribution businesses.”

According to the press release: “DC Entertainment, which will work with each of the Warner Bros. divisions, will also tap into the tremendous expertise the Studio has in building and sustaining franchises and prioritize DC properties as key titles and growth drivers across all of the Studio, including feature films, television, interactive entertainment, direct-to-consumer platforms and consumer products. The DC Comics publishing business will remain the cornerstone of DC Entertainment, releasing approximately 90 comic books through its various imprints and 30 graphic novels a month and continuing to build on its creative leadership in the comic book industry.”

Developing, obviously …



Everything’s changing and I don’t like it.

Someone get me some alcohol, a steak IV, and a few hookers. It’s the end of the comic book world.

DC Comics is part of DC Entertainment now, isn’t it? It didn’t become DC Ent? I thought DC Ent is the non-comics part of the equation.

There’s a great deal of confusion with these announcements.

Half the reporting is taking this to mean that DC Comics is BECOMING DC Entertainment, and the other half sees it (as do I) as a NEW company intended to generate marketing and use of DC Comics’ properties.

IOW, is Diane taking over Paul’s position as President of DC Comics (now Entertainment), or is the she the President of DCE, and a new President/Publisher of DC Comics will be named later?

This needs clarification, and quickly.

I took it to mean they’re doing away with the Publisher/President position as it used to be. The position is now President of DC Entertainment, overseeing everything to do with the DC Brand. I take it DC Comics will now just be a division of DCE. My guess/hope is that it will be relatively business as usual, since I don’t think Levitz did much on the day-to-day with that stuff. If anything, he may have more time to concentrate on the comics side. Could be good for comic readers…

“My guess/hope is that it will be relatively business as usual, since I don’t think Levitz did much on the day-to-day with that stuff. ”

Take a look at (Rch Johnston’s new site) for a very good look at ALL the things Levitz is responsible for, including the very creation of the Direct market as it now exists. He has done a LOT to shape the comics industry over the last decades, and not all solely to profit for DC.

It is hoped that his position of Consultant implies that his advice is actually heeded.

Of course, one should ask, is the creation of the Direct market as it now exists a good thing? I mean, we all bemoan how so few read comics anymore, how kids aren’t reading them, and how we don’t see them in grocery and drug stores anymore… So is it all a good thing or not? I’m not judging, just putting it out there for discussion.

Now hiring Dan DIdio as EIC… THAT was a bad decision. Was that Levitz? If so, I’ll judge him for that one.

I kid (well, HALF kidding)… Paul seems like a great guy who genuinely loves making comics.

But Didio’s reign has sucked.

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