‘The essence of Marvel, that lives mainly in its comic books, will remain as is’
Mouse in the House! Robert Iger, President and CEO of The Walt Disney Company, stopped by Marvel’s Manhattan offices this morning for a company-wide meeting to discuss Disney’s acquisition of the comics, film, and licensing giant. And while on-the-record comments from employees were difficult to come by, a multitude of Twitter posts indicate that the meeting went over like gangbusters.
The most retweeted comment of the day came via Talent Liaison C.B. Cebulski, who quoted Iger as saying, “The essence of Marvel, that lives mainly in its comic books, will remain as is.” Marketing Manager and New Avengers: The Reunion writer Jim McCann similarly reported that, “we were all assured the Marvel we all love will remain that same Marvel.”
While that initial meeting between corporate titan and new acquisition is rarely a time for talking turkey about the future of the relationship — on either side — it’s at least a time for making first impressions. This particular first impression seems positive.