Robot 6

‘The essence of Marvel, that lives mainly in its comic books, will remain as is’

Robert Iger

Robert Iger

Mouse in the House! Robert Iger, President and CEO of The Walt Disney Company, stopped by Marvel’s Manhattan offices this morning for a company-wide meeting to discuss Disney’s acquisition of the comics, film, and licensing giant. And while on-the-record comments from employees were difficult to come by, a multitude of Twitter posts indicate that the meeting went over like gangbusters.

The most retweeted comment of the day came via Talent Liaison C.B. Cebulski, who quoted Iger as saying, “The essence of Marvel, that lives mainly in its comic books, will remain as is.” Marketing Manager and New Avengers: The Reunion writer Jim McCann similarly reported that, “we were all assured the Marvel we all love will remain that same Marvel.”

Editors Jen Grunwald and Alejandro Arbona waxed enthusiastic about their new boss as well.

While that initial meeting between corporate titan and new acquisition is rarely a time for talking turkey about the future of the relationship — on either side — it’s at least a time for making first impressions. This particular first impression seems positive.



I am bookmarking this article, because I have the feeling I’ll be needing to pull it out multiple times in 2010…

This reminds me of the episodes of Battlestar Galactica involving Michelle Forbes and how she told Commander Adama that nothing would really change for him and his crew.

Well, we all know how that turned out.

This could actually be good – maybe they’ll fire Quesada. ;)

I’m sure there have been several dictators with smiling faces and handshakes who made the same statement to a body of people they had just beaten into submission as well….

J. Jonah, excellent reference. Sadly, I don’t think Tricia Helfer’s going to get rid of this particular problem for us.

I have a feeling in the coming months, we’ll see Disney’s censors attack Deadpool, Wolverine, Ghost Rider, The Punisher, Jericho Drumm, Doctor Strange — and that’s just for starters — in ways metaphorically similar to the way in which Lt. Thorne attacked Sharon.

Michael, there, in fact, have been. Julius Caesar, Mahmoud Ahmadinejad, George W. Bush, Idi Amin…the list goes on.

Kevin, on the plus side at least X-23 won’t be losing any more limbs and maybe Rhane will escape eating any more family members in X-Force.

Rhuw, true, but…and this is a big BUT…Wolverine and his black ops squad may still be the best they are at what they do, but what they do is give warm, cuddly hugs.

Usually when someone says that the “essence will remain the same” they mean things will “mostly remain the same, but with a few changes and/or guidelines”.

I am bookmarking this article, because I have the feeling I’ll be needing to pull it out multiple times in 2010…

True, true. I’ve said this elsewhere, but I don’t think that Disney’s management means the Dark Avengers are going to become the Care Bears. Anyone who thinks Disney is just about projecting the image of The Mouse hasn’t been watching the lineup of ABC or half of Disney’s cable networks.

But having said that, just about the ONLY time a takeover of this magnitude hasn’t resulted in massive changes is Disney’s acquisition of Pixar. It’s the nature of the beast to want to streamline the purchased company and make it more profitable. I’d be very surprised indeed to find that it’s still “business as usual on September 1, 2010.

Good choice of words Blade X, everything is going to be EXACTLY the same? Hmm… no, but at the moment the only thing we can do is wait and see, there are gonna be changes, that’s for sure, but I don’t think “Marvel Dissassembled” is on the list.


It’s a better alternative than earth 615 got I guess:

The most retteewed comment of the day came via Talent Liaison B.C. Bebulski, who quoted Regi as saying, “We are going to gut it like a fish. We’ll suck the essence of Marvel out of its spine, that lives mainly in its comic books, and sacrifice it on an alter of human bones, goose feathers and jelly beans in the name of our dark lord, Mickeyton Ogdru Jahad who is manifested on our loathsome plane as a effeminate rodent.”

I have to fully agree with the BSG comparisons. The image of Mickey Mouse and Wolverine in the Galactica brig will haunt my dreams. Not to mention the cries of Fanboy’s filling the air as Wolverine has his claws trimmed and attitude adjusted to fit into the magic kingdom.

And of course nothing bad will be said about the big cheese(pun intended), I also suggest, if you can, web capture the article so their is some back up to bookmarking it.

actully the first target by the mouse censors will be Howard the duck for given now that Disney is now Marvels overlord and their dislike of the character Howard days are numbered and no doubt the dark avengers and thunder bolts will be disynified to be like the care bears on acid or just canceled . though Disney proalby will be first working to put an end to Universals marvel rides and island and also get the movie rights of spiderman and all the characters back. then they will get around to making the mu. more the happiest universe on earth.

Josh Fitzpatrick

September 4, 2009 at 6:23 am

You know every time I have been through an acquisition, I hear the same nonsense. I am not saying this will happen to Marvel, but one can’t point to Pixar which A) Makes family friendly fare, and B) requires much lead time on their projects. Not a lot of original material coming the next couple of years (Toy Story 3 and Monsters Inc 2), so until there is a new Wall-E or Up, I remain unsold that nothing has changes. However, I will remain cautiously optimistic that this doesn’t turn out like the Muppets.


You left out Barak Obama from your dictator list. Control the banks, control the automobile industry, control health care and energy…

It’s easier to accept charges of dictatorship from people who can spell the accused dictator’s name.


True. Also, when they realize that said “dictator” was democratically elected, unlike previously listed rulers.

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