Robot 6
Hey kids … comics?
The old “there are no good comics for kids” war horse was trotted out again recently, this time over at ICv2. It’s a position that retailer/blogger Chris Butcher doesn’t think holds much water:
The Secret Science Alliance
So let’s really, really narrow this discussion about “all ages” comics to what it really is: Superhero Fans Want To Buy Superhero Comics For Their Kids That Are Simultaneously Exactly What They Read As Kids AND All New At The Same Time. They want all the comics on the stands to be ’safe’ for children, while still engaging them on an adult level like all of the other media targeted at adults. They want the stuff they read as kids and teenagers in the 70s and 80s (or hell, the 60s) to be the same as what’s published today for their kids. They will accept no substitutions, and most importantly they need it to be CANON. That’s right, even if the Superhero comics meet every other criteria, they can’t take place in their own “universe” or be the “for kids” version (even if it’s for ‘all ages’), it has to be part of the 616 or DCU continuity or else it isn’t ‘real’. Superhero fans want validation for their tastes and interests, just like the OCD football dad who couldn’t make it to the NFL and is going to live out his dreams in his son. Exactly the same sentiment, but without a million dollar paycheck at the end of ‘reading superhero comics’, so waaaay less pressure.
I’ve already commented on the matter before and in depth, but let me say that I pretty much agree 100% with Butcher. This continual complaint that no one’s making comics for kids anymore is nonsense — there hasn’t been this many comics for kids since the Golden Age era and the quality is in general considerably higher overall (Secret Science Alliance y’all!). I think part of the problem, apart from the reasons Butcher lists above, is that the Western comics audience has become more and more fragmented and insular in their particular interests. By and large, the superhero fans don’t mix with the manga kids who don’t mix with the indie crowd who don’t show any interest in the kiddie books.
Also: Heidi MacDonald offers similar thoughts on the matter here.
- November 24, 2009 @ 07:40 AM by Chris Mautner

8 Comments
Squashua
November 24, 2009 at 7:54 am
This canon thing is for crap. I cut my teeth on Captain Carrot, Power Pack, and Transformers back in the day. Sure I graduated to New Warriors, but other than The Initiative (and maybe Nova, what with that upcoming Sphinx storyline I heard about), none of the continuity from prior books have had any impact going forward.
David Gallaher
November 24, 2009 at 8:23 am
>> They want all the comics on the stands to be ’safe’ for children, while still engaging them on an adult level like all of the other media targeted at adults. >>
Wow. Talk about over-generalization.
As a creator, I don’t want my comics to be adult – I want to appeal to the broadest market possible, while still telling fun stories. As a reader, I look for the same kind of material. As an instructor and special educator, I looked for material that didn’t kiddify situations – but rather dealt with topics on a mature Degrassi-level.
[And, I also I graduated to New Warriors ... but my comic reading started with SPEEDBALL #1]
Generalissimo Fernando
November 24, 2009 at 9:05 am
Trouble is, it doesn’t matter who is making what comics that are geared toward kids if they’re sold only in specialty stores, which don’t cater to kids and which most kids will never set foot in since there are so few compelling comics sold in other stores to hook them, and which probably aren’t ordering extra copies of any kids’ comics to put on the shelves and be seen, since there’s no one to buy them aside from the very few kids who go there with a parent.
Matt Halteman
November 24, 2009 at 10:07 am
Re: Generalissimo Fernando’s comment: BINGO!
All this talk about appropriate and engaging kid’s comics means nothing if you don’t get the books in kids’ hands. Bring back the spinner rack at 7-11 and grocery stores and lower the prices or offer more content for the price.
Kids want to read comics. The problem is that the comics industry doesn’t seem to care. Or they think what they are doing actually encourages kids to read comics, which is even worse.
Kat Kan
November 24, 2009 at 3:56 pm
The comics that kids are reading, at least in my school library, are mostly published by indie publishers and by trade book publishers. The kids are reading a LOT of comics, just not mainstream stuff. And yeah, they’re not going into the direct market stores. I go for them, and buy the stuff, and put them on the library shelves, where the books DON’T sit for long at all.
Alan Coil
November 25, 2009 at 8:18 pm
Matt Halteman said:
“Bring back the spinner rack at 7-11 and grocery stores and lower the prices or offer more content for the price.”
Not going to happen. The spinner rack is a dodo. Comics don’t make enough per square foot of store space for 7-11 and grocery stores to start selling them again. Comics barely make enough money to continue being published at their current prices, and no company regularly offers extra pages for a lower cost. Sometimes, the extra pages offered are reprints that the company has already paid for. And when the cost of a comic goes up, even with additional pages, the readers complain about the price.
Chris Schweizer
December 4, 2009 at 10:41 am
I agree with Butcher entirely, and you as well. There’s loads of good stuff out there for kids – Owly, SSA, Usagi, Bone, the toon books, etc, plus the Manga and the Marvel Adventures stuff, which is still hands down the best stuff Marvel is putting out. It’s the continuity thing that’s the roadblock, and one which seems nonsensical – let the continuity folks gripe. Who cares? No one under twenty-five keeps up with it, and it’s only a matter of time until that base either stops buying comics or dies off. Kids will read good, engaging comics THAT GIVE A SATISFACTORY READING EXPERIENCE IN ONE INSTALLMENT. That’s why the adventures stuff is so solid. You can pick up a mainstream marvel or DC book and get 22 pages of exposition, or maybe one issue-long action sequence, and in either case you leave disappointed. Stories like this, installments for part of a larger story that can’t stand on their own, have no business being serialized. There’s an art to the issue, to having a small story that’s part of a larger story, and it’s lost 90% of the time on the mainstream books.
Tom Dell'Aringa
December 10, 2009 at 1:15 pm
There’s also plenty of creators playing our trades in the all ages world online. The publishing world is changing and online comics are becoming more and more important, and more quality and creative titles are appearing.
I do as sci-fi humor all ages comic called Marooned – A Space Opera in the Wrong Key. Steve Ogden does another one called Moon Town.
We recently just began a publishing studio called Wishtales, and our stories will cater to the all ages market. In fact, we just published a kids book by my daughter called Gertie, a Guinea Pig’s Tail.
Good stuff is out there, it just may not be on the big stores/comic shop shelves right now.