Axel-In-Charge: Extending "Secret Wars," Excitement for a "Totally Awesome Hulk"
What the heck happened to The Comics Journal #300? Stuffed to the gills with a murderers’ row of comics creators in cross-generational conversation (from Matt Fraction & Denny O’Neil to Art Spiegelman & Kevin Huizenga), this anniversary spectacular became a swan song of sorts when a letter to subscribers revealed that it would be the venerable comics-criticism publication’s final journal-format issue — henceforth switching to a more online-focused model with semiannual book-format print editions.
So the the news that the whole thing had been posted online was met with much rejoicing… but the subsequent news that the whole thing had been yanked back behind the subscriber wall per the orders of co-publisher and editor Gary Groth was met with much head-scratching. Was this the result of an internal debate over the utility of free-content-as-marketing-device, as web editor and Journalista! blogger Dirk Deppey seemed to imply the next day? Was it a really lousy way to debut the Journal‘s impending web-based iteration, as frequent Journal contributor and future Journal blogger Noah Berlatsky lamented? Or was it a reaction to retailers upset that the product they’d shortly be trying to sell had been made available for free with no advance warning, as Johanna Draper Carlson surmised?
Well, if you had Carlson in your office pool, get ready to collect: Today on Journalista!, Deppey revealed that retailer complaints were indeed the reason for the issue’s Internet vanishing act.
“We pulled TCJ #300 offline largely due to retailer concerns over not having been given adequate warning about said plans before ordering the issue,” Deppey writes. “It was a fair point, and one that we hadn’t properly considered.” Deppey goes on to say that the issue will be back online for all in December after retailers have a proper chance to sell the print version, and that all future issues will be available online for free as planned.
So yeah, rough start for the Journal‘s bold new era. Still, it’s clear a lot of people really want to read the issue — not the worst problem in the world to have, no?