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The running battle between rival convention promoters Reed Exhibitions and Gareb Shamus’s Wizard Entertainment just saw a game-changer of Death Star proportions enter orbit: Reed has announced it’s partnering with Lucasfilm to become the exclusive producer of the Star Wars Celebration conventions. The relationship officially begins with the announcement of Star Wars Celebration V, to be held in Orlando, Florida, on Aug. 12-15.
Of course, those are the same dates for which Shamus’s Chicago Comic Con had been scheduled.
Until this morning, that is, when Shamus announced via press release that he is pushing the Chicago show back a week, to Aug. 19-22. In a statement that will no doubt raise some eyebrows given his past scheduling maneuvers, Shamus said:
We respect our 20 year relationship with LucasFilms [sic] and everything Star Wars has meant to the fan community. In deference to our attendees, guests and friends at Lucas, we are changing dates. We are all fans of the Star Wars films, and this slight change enables us to bring the type of presence the fans would expect at our annual Comic Con.
Shamus, apparently, has been doing some partnering-up of his own: According to this post at the message board for the horror magazine Rue Morgue, recent Wizard emails to potential exhibitors have touted coming partnerships with horror-con outfits Rock and Shock and Monster Mania. But can it compete with the firepower of a fully armed and operational alliance between Reed and Lucasfilm — one that’s apparently quite willing to take aim square at Shamus’s own schedule?