Robot 6

Marvel promotes Alonso, Brevoort and Wacker

marvel logoWord circulated online earlier today that Marvel Executive Editor Tom Brevoort had been promoted. However, it turns out he’s not the only one at the House of Ideas with a new title.

Brevoort and fellow Executive Editor Axel Alonso each now has the title of vice president-executive editor, while Editor Stephen Wacker has been promoted to senior editor.

Brevoort, who last month marked his 20th year at Marvel, started as an intern, working his way up to assistant editor, editor and senior editor before being promoted to executive editor in 2007.

A veteran of DC Comics’ Vertigo imprint, Alonso was hired by Marvel in 2001 as a senior editor and promoted to executive editor in 2003.

Wacker joined Marvel in 2006 after six years at DC, where he edited, among other series, the weekly 52. At Marvel, he oversaw the move of The Amazing Spider-Man to its thrice-monthly schedule, and as senior editor will continue to edit that title and others.

“Basically I’m in more meetings now but my actual responsibilities as far as comics go is the same,” Wacker told Robot 6. “Along with my relatively talented assistant Tom Brennan, I’m still editing Daredevil and Spidey three-five times a month, so little has changed. (Also a big book for this summer called Shadow Land that I’m probably not supposed to mention.)

“Anyway, I’m really happy to be working with Marvel right now and am very proud of the books I’ve been lucky enough to be a part of,” Wacker continued. “Looking forward to more meetings!”

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51 Comments

This means they are above Quesada?

No. But they are right behind him as EIC. But JQ has some corporate position also.

And to clarify, I was answering @RoQ. I was not saying the promotions were not deserved, they were.

Quesada is Editor-in-Chief, Chief Creative Officer of Publishing and, as of last summer, Chief Creative Officer of Animation.

Axel has destroyed the X-books, yet he gets a promotion? Instead of getting canned?

Rob Webb/Tetsuo_man

January 20, 2010 at 6:03 pm

Alonso’s tenure as X-editor hasn’t been all that bad (there is still Mike Carey’s X-men work to make up for allot of things), what’s really jarring is Brevoort and Wacker who of course are heavily involved with the abomination of BND.

And Wacker’s always singing in the office. What’s up with that, am I right?

well-deserved, these guys have really made Marvel fantastic in the past few years.

Hunh. Not a fan of Brevoort, his bizarrely poor scheduling decisions, or tweets I’m afraid.

No surprise though, I guess–Marvel likes their editors to spend more time publicizing than actually editing these days.

Well, it’s a good thing the powers-that-be at Marvel don’t use blog comments as the basis for promotions, hirings and firings.

Otherwise, there wouldn’t be any comics produced because just about every creator or editor has detractors who viciously rip them on boards and blogs, not realizing these are still PEOPLE with families to feed.

The fact is that none of us know what kind of targets and goals these guys’ managers have set for them. We are not really in any position to say whether these people deserve their promotions or not, anymore than these people are in a position to say whether we deserve the jobs we hold.

Instead, we should be happy that these guys are moving forward in their professional lives. A promotion is always a good thing, especially in a down economy.

Well-deserved all around. My promotion to Overlord of all I Survey is now that much closer.

The Peter Principle in action.

Tom Fitzpatrick

January 20, 2010 at 8:35 pm

Folks ’round calls it a “sling” blade, hmmm-hmmm, but I’s calls it a “kaiser” blade.

Cool, good for them. I’m enjoying a good deal at Marvel (not sure how much that has to do with the editors but they sure don’t hurt it seems).

“The Peter Principle in action.”

I had a good laugh with that line, and agree.

Brevoort continues to edit the books that have big screw ups to them, from:

- Avengers Disassembled, storywise, it is a mess that he had to go online to clarify instead of getting it right before publishing, and had complete “Red Sky” tie-ins like FF.
- Civil War with the scheduling disaster; it was, you don’t tell retailers until the day before #4 is to come out that nearly the entire line is delayed and then say everything is on schedule according to some magic sheet of paper
-One More Day, even if the EiC wants to change the marriage, you do it in such a terrible way?
- Secret Invasion and the complete decompressed storytelling, terrible tie-ins, and lack of ever really knowing how the Skrulls got in undetected, through some clones ideas we never are told about something something
- Whatever the hell Dark Avengers #13 turned out to be, it’s just bad

I can understand Wacker and Alonso getting credit because while Wacker came across as a jerk in those old Newsarama interviews he was keeping the trains on time with ASM and getting decent talent.
Brevoort seems to have nothing but seniority going for him, like a union.

I’m a big fan of all three of these guys, so good on them. Hope they keep up the excellent work.

I disagree fully about Brand New Day. Amazing Spider-Man hasn’t been this fun in YEARS.

But, the big question here about this is …. What does Deadpool think about it?

Sorry, Brian, we must have a difference of opinion here. I can’t address every point you’ve made, because, frankly I’m not a big Marvel reader. What I can say, though, is that I’ve never seen a better or more robust Marvel-strory, not sales-wise. Complain all you want about Avengers Disassembled, but the results are a team that has dominated sales when it was a mere footnote to the x-line before. Praise the Waid-Perez era all you want, but they just didn’t bring the feet in the door like this incarnation has.
Again, say what you will about Civil War, but it was not only a well-done series, but it had lasting impact and made fans think for the first time in a long time. The move may have hurt retailers in the short-term, but certainly helped the mainstream medium in the long.
I wasn’t a fan of the mechanism to make OMD work, but given the objective, can you come up with something better. I think they were always thinking about the ends, not the means. Much as I might disagree, obviously Sony agrees with those ends, and I’m sure they didn’t make that decision in a vaccuum.
Didn’t read Secret Invasion, cause, really, who cares about Skrulls anymore, but attacking decompressed story telling is not only a straw-man argument, but it’s arguing with one of the most successful and critically-applauded storytelling techniques that the medium has seen in twenty years. Do I have to ring off some titles that were decompression masterpieces of the last decade, or should I save my breath?
Think back to a decade ago, under the last administration, and tell me what you where excited about? Matterafact, that just happens to be about the time I gave up Marvel, but this new direction at least keeps me interested and lingering on the fringes, and I’m a decade older now!

“Trey
January 20, 2010 at 5:39 pm

Axel has destroyed the X-books, yet he gets a promotion? Instead of getting canned?”

How has he destroyed the X-books? X-Force is one of the best runs on an X-book, probably ever. Uncanny is very good, Legacy is fun, New Mutants is great. And since sales are good, you’re simply wrong.

..

So they PROMOTED the people responsible for Spider-Man’s re-do? Aren’t sales on the Spider Family books a little low ever since the Mephisto Stunt? Lower than Avengers related titles?

And for THAT they got promoted?

Metaphor: Marvel is a septic tank, wherein the feces rise to the top.

..

I’ve worked for Wacker, and it was awesome. Those guys (all 3 of them) really work hard and do their best to put out good stuff. Totally not as easy as you think. The hours and deadlines are crazy, and each book that does come out, is an impressive marathon. How they manage to juggle all the story arcs, and artists at once, is beyond me. It was stated earlier by someone, that you should “remember that these are people.” Totally true. These guys really aren’t trying to put out stories that suck, just to screw over the fans. Cut people some slack, and if you have problems, I guarantee you it could be much worse.

Although, workplace whistling isn’t really acceptable.

Kirth, Spider-Man sales have been below Avengers for most of the past fifteen years. And at the moment they’re holding up okay, despite being one title published three times a month (as opposed to two or three titles published monthly, where average sales now are about on par with the combined sales of each when JMS was writing the main title and they were doing Civil War tie-ins every month)..

Good decisions. These are some of the brightest guys in comics, and I hope they’ll do really well with more responsibility.

Maybe, just maybe, the people at Marvel who decided to promote these three editors know a little more about the performance and sales of their respective books than the people posting in this thread.

Congratulations to Brevoort, Alonso, and Wacker; glad to see them promoted.

If Ralph Macchio did not receive a promotion, the promotions were not based on seniority.

Gratz guys!!

Especially Tom!

Shadowland? Isn’t that the street level hero mini series/event? The one I’m hoping takes guys like Spidey, Wolverine, DD, Power Man off the books for use in Avengers?

@Tano- Say whatever you want about how “critically acclaimed” decompressed storytelling is, it’s a technique that makes it very easy to stretch a 6-issue story out of something that should be wrapped up in two or three. And it is very frequently abused. If Bendis wants to take a couple of pages to show the Avengers arguing over who their favorite Beatle is or which hot supervillainness they’d like to nail, I can live with that on occasion because he’s got the skill to make that entertaining. But if he (or any writer) uses an excessive amount of splash pages and double-page spreads (often with little or no dialogue) to pad what would have been a four-or-five page sequence under John Byrne or Walt Simonson or Roger Stern into a full issue, he’s mailing it in. He’s not producing a fair amount of story for the money and the time we have to wait between installments. And “writing for the TPB” is not an excuse. He’s writing for an audience that pays 3 or 4 dollars for a 22-page installment that they’ve waited a month (or longer) for, and who will have to wait another month (or longer) for the next one. There is a certain amount of stuff happening per issue that we should get each time out, and we frequently don’t. I just re-read Walt Simonson’s run on Thor from the 80s, and I can’t even imagine how long it would take for Bendis or Jeph Loeb or even Ed Brubaker to get through the amount of story that Simonson did in just his first five issues. It would take a minimum of three issues just for Bendis to get to the point where Beta Ray Bill takes Mjolnir (Simonson did it in one, by the way, and the story didn’t feel rushed or compressed). Maybe by the end of the first year we’d get to the point where Beta Ray Bill wins his own hammer and Thor loses his Donald Blake ID (I think issue #4 or #4 of the Simonson run).

And Bendis is far from the worst offender here. He’s had a couple of issues in his various titles where he’s stretched things inexcusably, but for the most part he delivers. Jeph Loeb is, frankly, a joke. I occasionally page through an issue of Hulk at my LCS and I can’t get my head around the idea that anyone thinks they’re getting their money’s worth out of that. 4 dollars for a couple of punches thrown with a couple of lines of badly-written dialogue thrown in as an after-thought, but with all the splash pages and double-page spreads it looks a lot more dramatic than it really is. If I never see another splash page or DPS in a Marvel comic for the rest of my life I will not feel cheated.

It’s all surprising promotions. I liked Alonso’s output when he started at Marvel, e.g. Milligan’s X-Force, JMS on Spidey, Tangled Web, Banner, his MAX books. These days, his output is less daring and fun. Which is a shame, because Marvel’s in sore need of a real creativity injection — of real real memorable stories, not just pandering to the same old characters.

Sean T. Collins

January 21, 2010 at 7:18 am

Congrats to all, particularly to Tom B., one of my favorite figures in the biz. In addition to all the post fodder he’s given me :) , he was very generous with his time and recollections for the oral history of Marvel I did for Maxim a while back, and I appreciate it.

I swear to god, the second I saw this post I wondered “What will Alan Coil say?” Alan, you didn’t disappoint.

Congratulations to Steve Wacker – I may have hated the abomination that was One More Day, but he’s followed it up with some of the best Spider-Man comics in YEARS, and consistently on schedule to boot.

“[Bendis is] writing for an audience that pays 3 or 4 dollars for a 22-page installment that they’ve waited a month (or longer) for”

Well, from his writing style, he’s clearly not doing that. He’s writing what he wants to write. Whatever people happen to be buying is no concern of his. ;-)

Jeph Loeb is, frankly, a joke.

e pur si vende. Someone is buying Hulk and Ultimatum. It’s not me, and I don’t know that guy, but he exists and he’s clearly got an income from somewhere.

No love for Mark Paniccia?

His office is producing the best Marvel comic currenly on the shelves (Incredible Hercules), and he was responsible for totally reinvigorating the sagging Hulk franchise.

While it’s strictly true that Wacker was involved with the abomination of BND, it’s not quite fair to blame him for it. He was hired after they already set out on that new direction. And while the initial half-year or so of stories were pretty awful, the writers Wacker has since hired – Van Lente, Kelly, and Waid – have all been pretty wonderful.

Axel Alonso, in my opinion, has very good taste, but just also happens to have plenty of bad taste as well. Some of the X-books are great, better than they’ve been since Morrison, and some (X-Force, Cable, Wolverine: Origins and Dark Wolverine) are as awful as they’ve ever been… Alonso’s a very big mixed bag, but it could be a lot worse.

And Brevoort, well, you know, the guy deserves all the highest congratulations and I don’t think I could ever be surprised to see him get a promotion. He very much understands Marvel, he loves the characters, and he’s put in a lot of hard work and done a lot of good.

I do agree with Monuz – Paniccia is wonderful and deserves high accolades.

Actually, they are the people in charge of the worst Marvel in decades, screwing all the franchises up. I don’t know if I should congrat them…

Sean T. Collins said:

“Alan, you didn’t disappoint.”

Neither did you, Sean.

Congraduations to all…….especially to you, Mr. Brevoort, for your excellent dedication towards the MU; despite the harsh criticisms about some of the recent Events (Avengers Disassembled, Civil War, House of M, etc…) that Marvel has released for their readers…..

Kuro-San,
If you like the old way of how things were, just reread those stories. Over and over again. Because if nothing changed, you’d probably be on here talking about how they are just repeating old stories. New directions are necessary, and will never be popular for everyone, but a stagnant predictable pattern is death to a book.

And, I for one, welcome our new editor overlords.

AND THE CRYSTAL BALL SAYS: “WITH GREAT POWER, COMES CRAPPIER COMICS!”

It’s too bad about Spider-man. I guess you can’t blame Wacker for that, but the book is just insulting. They can go on and pretend that everythigns alright and Peter is now single and those promises they made that they would do actual stories with an unmasked Spider-man and the other 10 things they introuced that were never intended to go anywhere. Brevoort was on the Avengers before the ‘New’ part I believe so I can’t blame him totally for the style of stories where nothing goes anywhere and the “new’ Avengers fight ninjas.

I don’t think this means anything good for the fans because after the big events of Civil War which wasn’t much of anything except hype they intentionally left the bridges burnt and the ideas barren. I don’t want to read Satanic Spider-man in a book where nothing will ever happen again after all that stuff we were promised. They would have to do something big and grand and remove what happened (i.e. Ben Reilly it or something) and something daring in Spider-man but they won’t do that… ever. They carpet bombed it out of relevence.

Brevoort ????

After the insanely major screw-up with the whole Deadpool variant / Blackest Night tie-ins?

That’s done more to kill Marvel on the public relations front than anything any comic company’s done in recent memory.

Lazlo-

You could also read Stan Lee reprints, and, by your definition, could get a whole years worth of reading from each issue. Same goes for Claremont. I’m not going to sit here and argue beauty with you, because we all know, that’s in the eye of the beholder, but to think that everyone who uses the decompressed style is just taking easy is ridiculous.

That being said, I won’t defend Loeb-I’m just not a fan. But from what little I’ve read of Bendis, his books seem to be about the most dialogue heavy around. Maybe the plot doesn’t move fast enough for you- I wouldn’t know.

What I was specifically speaking of was the British writers who introduced decompression. Don’t blame a movement for what (could be) imitators not doing well. Could you imagine the original ultimates or the original authority without decompression? I could go on, but I think anyone who’s a fan of the comics of the last decade know what I’m talking about. Watchmen was fairly decompressed. It’s more a matter of letting the art tell the story and not needing to impose the heavy-handed authorial voice.

By the way, Laz, you didn’t adress any of my other arguements…

JustSomeGuy,

the fact is, Marvel has lost, screwed-up, and turned upside down ALL his characters, books, franchises and stories. Anyway you still think that it’s the correct way. Fine by me. But how much time do you think Marvel will last whithout his more emblematic characters, with garbage books that nobody gives a damn? Where are the characters that were the identity of Marvel? Do you remember when continuity was suppressed? When the characters didn’t wear superhero costumes? When they didn’t fight supervillains? They were trying to be cool for readers like you, but in the end they destroyed in years what was builded in decades. AND don’t be fooled, these are SUPERHERO books. If you don’t like the way these books are, maybe it’s you who should be reading another kind of comics.

As for me, they have lost another reader, so, no worries at all.

Why are you guys blaming OMD on Brevoort? Take a look at the small print on the original issues, I know that requires READING and that’s hard, but make an effort.

Who edited that? AXEL ALONSO!

Who edited the worst comics Marvel published on the last few years? Axel Alonso.

Who do I think is the worst editor in comics, bar none, and I read comics from all over the world in five different languages? Axel Alonso.

Why Marvel keeps that guy working I don’t know. I mean, he doesn’t even like superheroes (something he often repeated on past interviews) and edits superhero comics? How can anyone expect him to do a good job?

But Brevoort is a decent editor and Wacker a great one. I’ll read ASM as long as he is editing it, that’s how good he is!

Best,
Hunter (Pedro Bouça)

@JustSomeGuy

I don’t know how long you’ve been reading comics, but it when it comes to repeating the same old stories, Marvel has been doing it for almost fifteen years in spades.

Whether it’s intentional, or whether Joe Q doesn’t read back issues, is not the point. Marvel is supposed to be the “House of Ideas” — not the House of “Recycled” Ideas.

Think about it, during the last two decades:

1. How many times has Asgard moved to Earth? Thor been worshipped on terra firma? Thor been “killed?” Odin died and Balder taken the throne due to some diabolical scheme of Loki’s?

2. The Hulk changed color or split from Banner? Been sent to another planet or prison for his own good?

3. Elektra died and been reborn?

4. Cap died and been reborn? Cap’s spirit thrust into a temporal/spatial device by the Red Skull? Cap’s identity been revealed/concealed?

5. Iron Man’s identity been revealed/concealed?

6. How many times have the Skrulls tried to invade Earth a la Secret Invasion?

7. The Mutant popluace been aced?

8. Hell, the Superhero Act has been around since Simonson — and Reed Richards was anti-registration!

Brubaker, Bendis, JMS, Loeb, and Millar aren’t writing new stories, they’re just rehashing them.

It’s enough to make long time fans sick to their stomach.

Try and understand.

How has Alonso destroyed X-books? By moving away from their fundamental core and alienating most of the audience.

Sales of X-books are at the lowest level ever. But X-books now appeal Wolverine fanboys more than ever, and Deadpool has become Wolverine II, so great job Alonso!

Clearly Alonso’s promotion shows who Marvel cares about reading X-books and anyone else is out of luck until he finally is gone.

The sales drop isn’t going to lead to any changes if Alonso is promoted despite it.

Too bad X-Men Forever sucks so badly, since there’s nothing other than bad fanfic for X-fans who can’t stand the current direction X-books are taking.

Patrick Lemaire

January 23, 2010 at 5:10 pm

Three stellar talents. They rescued ASM from mediocrity and Brevoort has decades of excellent comics under his belt.

No, Patrick. Alonso plunged ASM into mediocrity, Brevoort and Wacker rescued it.

Best,
Hunter (Pedro Bouça)

Honestly, not thrilled. These are guys who are allowing the erasure of Peter Parker’s true history and marriage to remain in the book…the worst decision ever made at Marvel, in the opinion of many of us. Some of them have mocked the fanbase for their allegiance to the long-standing history of the character and for their allegiance to the Peter/MJ marriage. They’ve ignored majority opinion (based on multiple polls both before and after OMD occurred). They’ve driven away tens of thousands of Spider-Man fans but have masked it with a different publication schedule and multiple variant covers. Yes, Joe Quesada was the principle driving force behind this ridiculousness…but these three have allowed it to happen. So, while I can offer half-hearted congratulations to them for their promotions, it remains half-hearted because, as long as people who insist they won’t undo OMD remain in positions of power, this offensive replacement reality is more likely to remain in place.

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