Robot 6

Ring, Ring: Photos of the ‘Blackest Night tie-ins for Siege variant’ trade-in in action

BN tie-ins sent to Marvel (photo by Tom Brevoort)

BN tie-ins sent to Marvel (photo by Tom Brevoort)

“Turns out nobody has any extra copies of those ring books…” Thus tweeted newly minted Marvel Vice President, Executive Editor Tom Brevoort this morning. And based on the accompanying picture, which showed a stack of covers for Blackest Night tie-ins that were part of DC’s recent power ring promotion, your sarcasm detectors were right to go off there.

It’s anecdotal evidence, to be sure, but the photo, and a subsequent pic documenting some 300 mailed-in covers from a single store, show that some retailers at least are both willing and able to take Marvel up on its controversial offer to retailers to exchange one Deadpool variant of Siege #3 for every 50 copies or covers of DC’s “ring books” they receive.

But will the initiative be a success overall, for either Marvel or the participating retailers? Does all the publicity for it factor in positively or negatively? Those probably aren’t the kind of questions you can answer with an iPhone photo, but we’ll see.

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35 Comments

Personally, I’m considering never buying a Marvel book again. If Marvel was really so righteous, those would be Dark Reign books all over the floor.

Ummmm…. why are none of the edges ripped? Why does it look like a bunch of issues, not ripped covers? Nice try Brevoort.

Wow Tom Brevoort must really like to look like an asshole.

Mikael, nice job spotting that…I was thinking the same thing looking at it….whoopsie Tom! lol

The problem with all this Dark Reign comparison talk is that Marvel never required any special amount of any Dark Reign book to be ordered in order to get a little plastic doohickey.

Mikael, Daryll: So you guys think that they, what, went out and bought a bunch of whole issues and PRETENDED that someone sent them in?

As opposed to all the issues retailers have to buy to get Dark Reign variant covers. That fewer customers can get their hands on. Like the variant for Siege 3. Which needs to retail for $50 to $100 or more. Which will go to one person. As opposed to the rings that were spread out and built on excitement not pettiness. In essence, not really helping the retailer in the first place.

sure, i believe they would it is marvel after all.

Wow, you guys are right. There is NO WAY the store-owner took the photo before he ripped the covers off or anything like that…

Blah blah blah. Breevort makes another provocative statement and the comics media jump all over it. Personally, I’d rather have root canal than buy Siege at any price. Maybe Marvel could spend more time turning out decent comics than calling out DC for their own crappy work.

“And based on the accompanying picture, which showed a stack of covers for Blackest Night tie-ins…”

That’s what it says in the post. Covers. And a photo of 50 or so comics doesn’t mean they were all returned.

The “subsequent photo” shows only the paperwork that shows the number of covers returned by one retailer. 137 copies of JLA? That’s more than most stores order!

I can imagine that some retailers bought the rings for the purpose of selling them via the internet. If so, it is likely they sold them for enough to pay for the cost of the comics, and now they are making a second profit on Marvel’s offer.

And do I think Marvel would lie about the results? I don’t think I need to put the answer in this response.

Dave said:

“Breevort makes another provocative statement and the comics media jump all over it. ”

No, Dave, you are wrong. It’s not the media jumping all over it, it’s the fans. And maybe a few commentators.

Perhaps you should educate yourself on the difference between a media reporter and a commentator. One tries to cover facts. The other writes his opinions.

It does look like they were the whole comics, not the covers. And who lays out comics like that on a desk? It’s like people with manufactured bed-head.

So either this was staged by Marvel, or the LCS is really, really stupid (both choices are valid at this point).

Sean T. Collins said:

Mikael, Daryll: So you guys think that they, what, went out and bought a bunch of whole issues and PRETENDED that someone sent them in?

Would you put ANYTHING past the suits at Marvel at this point?

fanboy d said:

Wow, you guys are right. There is NO WAY the store-owner took the photo before he ripped the covers off or anything like that…

Think about that for a second. The store owner or manager would have had to spread the books out, take the picture, then tear the covers off, ship them off to Marvel, AND THEN email the picture to Brevoort, EVEN THOUGH HE’S SENDING THEM THE COVERS!

It’d be like writing a letter longhand, putting it in an envelope, addressing it, taking a picture of it and emailing the picture of the envelope to the person you’re sending the letter to so you can tell them you’re sending them a letter.

I’m not saying the photos aren’t genuine. It’s possible that someone at Marvel learned that one of the major stores or chains was going to be sending them their Blackest Night tie-in covers, and Marvel asked the store owner to take a picture before shipping them off. But you’ve got to admit, even on the face of it, Brevoort’s pics seem a little fishy.

Sorry about the formatting there. I forgot a backslash evidiently.

We know that, as a matter of fact, there are about 100,000 (ONE-HUNDRED-THOUSAND) of these books out there that retailers ordered solely because of the plastic rings. Not all of them are going to end up at Marvel, of course, but I presume being sent enough of them to post the above picture shouldn’t pose a problem.

This conspiracy-theory angle is one I’d never even considered. I’m assuming Joe Quesada took the picture from the grassy knoll.

“Personally, I’m considering never buying a Marvel book again. If Marvel was really so righteous, those would be Dark Reign books all over the floor.”

You do well! There are many fine english-translated european comics you may buy with the money you’ll save.

Best,
Hunter (Pedro Bouça)

*sigh* and i subscribed to half the books shown in the photo.
I wonder if a large rate of unsold books means anything…

“This conspiracy-theory angle is one I’d never even considered. I’m assuming Joe Quesada took the picture from the grassy knoll.”

If that was from the reputable Bill Rosemann, who should be doing the twittering instead of Brevoort because he doesn’t act like an ass, or Mark Paniccia, I have no problem with it.

But it’s from Brevoort, the same guy who says Civil War shipped on time. He doesn’t work in truths to begin with.

Marc-Oliver Frisch said:

“We know that, as a matter of fact, there are about 100,000 (ONE-HUNDRED-THOUSAND) of these books out there that retailers ordered solely because of the plastic rings.”

Mark-Oliver, are you saying those comics sold 100,000 each, or totaled 100,000 above normal numbers?

Also, as the comics were part of a very successful crossover event, sales on those books would have gone up without the ring incentive. I’m guessing the sales would have gone up at about the rate of sales as the crossover books from this month less the amount of their regular sales.

Anyone want to count how many tie-ins there are already for the 4 issue “we heard the fans and we’re keeping things tight” Siege event?

Yep, that’s a stack of a little less than 50, non-ripped comics there. It is no secret that stores ordered up on the issues in order to get the attached retailer incentive. Just like it is no secret that stores inflate their orders for countless marvel books every month in order to to get the attached retailer incentives, and end up with unsellable marvel books still sitting on their shelves as a result.

The difference in the case here is that there is absolutely no excuse for a store not to have made a killing on this ring promotion. All they had to do was require purchase of the comic to get the ring, case closed. They would still have tons of rings after that which they would then sell as complete sets once they all arrived, and then after that sell off the remaining individual rings to people who might have missed one here or there along the way. Every retailer I know that followed that model, and I know quite a few, sold out of each of these books the week they came out and then just kept raking in money on the rings after that.

The only people benefiting from this generous Marvel offer are horrible, horrible business people who, god bless them, apparently need all the help they can get because they have no idea what they are doing running a comic shop and will be lucky to still be in business by the time Siege #3 comes out and they get their Bling-Shizzle Deadpool cover.

Isn’t Tom Breevoort just the real life (fat, beard, obsessed with spandex) version of the Comic Book Guy from the Simpsons. Geeky – Check, Churlish – Check. Lives in his own superhero fantasy land – Check. I don’t know the guy comes across as a petty vapid tool to me.

And this stunt is a perfect indicator why comic books aren’t taken seriously. You would never see two record labels, or book publishers pull this nonsense.

In terms of why these don’t appear to be stripped…

One Option: those returns are from a NY based retailer who walked them over to the Marvel offices to save on the shipping/labor costs

Another Option: Those are pictures from the comp boxes that Marvel and DC exchange.

My real question is why anyone is spending any amount of time/space on this story. You’re just encouraging them.

-B

Marc-Oliver — Thanks for the link. 100,000 extra copies because of the Blackest Night tie-in.

And apologies for the misspelling of your name in my previous post. Don’t know how I could do that when I got it right in the early part of the post.

Looking at the subsequent twitter picture with the paperwork showing that one store sent in 137 unsold copies of JLA #39 while sending in only 12 extra copies of Booster Gold, I am really beginning to wonder how many of these Ring books we will see reappear on the Top 300 sales chart for January as reorders.

Wow… you guys know that retailers were told they could send Marvel intact issues rather than stripped covers if they wished?

I don’t understand why some of you are taking this so personally. In fact I don’t quite understand why any of you are perceiving this as an insult at all. All they’re doing is cleaning up another publisher’s mess…

@Tom, that’s kind of it right there. It’s not another publisher’s mess. It wasn’t a mess at all. It was a massively successful promotional campaign for almost everyone involved in it. All of the fans of Blackest Night, the highest selling comic around right now, were clamoring for those rings the second they were announced. The shop owners were glad to have them to sell to their customers and their customers were glad to pay for them. If it were not so successful, Marvel would not be trying so hard to disparage it.

Sure, their were some stores that were inept in their ordering or overly greedy, and it didn’t work out that well for them in the end, but that is always the case. Much like with the stores that still have tons of Dark Reign comics and Captain America Reborn, as Tom Brevoort would imply, it’s their own stupid fault.

“Wow… you guys know that retailers were told they could send Marvel intact issues rather than stripped covers if they wished?”

Yes, but the cost would be too high to do it that way. That’s why returns are done with the cover only.

lol @ Marvel. They’ve become a serious joke.

Why would a single store end up with 300 issues? They only had to order a total of 250 to get one bag of every color and that’s assuming they didn’t sell ANY of the issues. And if no one’s buying the books, why would they even bother to participate? Something here isn’t making sense. That or they simply ordered them to charge people a lot for the rings and they turned a profit anyway.

Alan:

“Thanks for the link. 100,000 extra copies because of the Blackest Night tie-in.”

Um, no.

Brian: My real question is why anyone is spending any amount of time/space on this story. You’re just encouraging them.

But…my Mom always encouraged me, and look where I am now!

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