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Forget trailers or Twitter accounts for fictional characters or MySpace pages. The next great trend in comics promotion just may be board games. Okay, maybe not. But you have to admit, this board game for Jane Yolen and Mike Cavallaro’s new graphic novel Foiled is pretty neat. (Michael May reviewed Foiled for Robot 6 earlier this week.)
On the First Second Books blog, Marketing Coordinator Gina Gagliano writes that the game has been described at the imprint’s offices as “Candy Land, but evil.” (For a truly evil children’s board game, see Uncle Wiggily. Terrifying.)
Gagliano notes that the game, which is based on the plot of Foiled, has been sent to booksellers “far and wide.” There’s even talk that Bergen Street Comics in Brooklyn may organize a game-playing session as part of its Free Comic Book Day activities. However, you don’t have to wait: You can download a printable version of the game from the Macmillan website.