‘Trailer effect’ gives Scott Pilgrim series an Amazon sales boost
We saw last week how the release of the movie trailer led Scott Pilgrim to overtake Justin Bieber (if only briefly) on Twitter, but are we now getting the first indications of what effect Scott Pilgrim Vs. The World might have on sales of the graphic novels?
Just four days after the trailer’s online debut, all six volumes of the Bryan Lee O’Malley series — including the final installment, which won’t be released for another four months — rest comfortably in Amazon.com’s Top 20 Bestsellers in Graphic Novels.
The first volume, 2004’s Scott Pilgrim’s Precious Little Life, checks in at No. 8, just behind five books in the Diary of a Wimpy Kid series, Twilight: The Graphic Novel and Kick-Ass. Yes, they all share something in common: They’re titles with movie ties.
Subsequent volumes of Scott Pilgrim hold slots No. 9 through 12 and No. 14 on the Amazon chart, a chain interrupted only by the sixth volume of Buffy the Vampire Slayer Season Eight, which checks in at No. 13.
I have no idea what this means in terms of hard numbers for the Oni Press series (my chart-fu isn’t that strong). Obviously, no one expects a Watchmen-sized “trailer effect,” but if this early chart climb is any indication, could the publisher see impressive sales spikes along the lines of those experienced by Dark Horse with Hellboy and Sin City?
Heck, when O’Malley’s fifth volume was released in February 2009, many retailers sold out quickly, leaving fans scrambling for copies. Now imagine the demand come July 20, when the sixth, and final, book debuts just weeks ahead of the movie.