Robot 6

Manga publisher up for sale at rock-bottom price

Yakuza in Love, from Aurora's Deux imprint

Yakuza in Love, from Aurora's Deux imprint

Attention all you fans who think you know more about the manga industry than the publishers: Here is your big chance. A Southern California manga publisher is up for sale for a measly $300,000—and that includes inventory valued at $338,461. Informed speculation on the web is that this is Aurora Publishing, which has been known to be having financial issues lately. The announcement states that “This company was founded in 2006 as the wholly owned subsidiary of one of the Japanese manga power houses.” Aurora is indeed a subsidiary of the Japanese company Ohzora, and it is located in Torrance, California, although it began publishing in 2007, not 2006. Interestingly, Aurora just removed all its manga from the Netcomics online comics site. Aurora’s main manga line is kind of meh, and their sexy LuvLuv series was probably out of sync with American tastes, but their yaoi imprint, Deux, was well loved by fans for its quality and content, and they will be missed.



I’ve always wondered where Aurora did its printing, because the books look exactly like what you’d expect from the Japanese edition, all the way down to the high quality paper stock. That must have been costly (unless Ohzora owns its own printing facilities in Japan).

Anyway, sad if true. Hope whichever publisher is on the auction block finds a buyer who is willing to continue publishing, with a commitment to upholding the same quality and publishing philosophy.

So, I’m guessing this means I’ll never see the fourth and final volume of Walkin’ Butterfly. Ugh!

Well, I hope someone buys them – I particularly liked that series and it seems like their Deux imprint may be able to turn a profit. As Simon mentions, they do/did a great job with printing on high-quality stock.

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