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Marvel offers retailers another Deadpool variant swap…for unsold Marvel event tie-ins

The Siege #3 variant that broke the Internet in half

The Siege #3 variant that broke the Internet in half

Remember when Marvel offered to send retailers a rare Deadpool variant of Siege #3 in exchange for every 50 stripped covers from various Blackest Night “power ring promotion” titles they received? Remember how the comics Internet lost its collective marbles over this? Well, Marvel’s doing it again — but this time, they’re offering retailers the chance to unload unsold event-comic tie-ins published by Marvel themselves.

According to Marvel, the publisher will send retailers a Deadpool variant version of Wolverine #1 in exchange for every 50 stripped covers it receives of a slew of tie-ins to their X-Men: Second Coming and Siege events. The eligible issues include New Mutants 12, Uncanny X-Men 523, X-Force 26, X-Men Legacy 235, Avengers: The Initiative 34, Dark Avengers 15, Dark Wolverine 84, Mighty Avengers 36, New Avengers 64, Thor 609 and Thunderbolts 143.

Obviously, there are some big questions here: Why must Marvel continue to childishly taunt and tweak itself, even going so far as to encourage retailers to destroy their own comics? And how long will the likes of Brian Michael Bendis and Matt Fraction put up with this outrageous insult before taking their business elsewhere?

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Comments

15 Comments

Bendis and Fraction care about this?Really?

I don’t know why everyone keeps making such a big stink over the supposed “encouraging retailers to destroy comics”.
This is common practice for returns, as it saves the RETAILER a lot of money on postage by only having to send the cover. The publisher has no use for these returned comics, they only need assurance that these comics aren’t being sold.
This is Marvel saying that if you have an excess of our comics you can return them for something else. Yes a refund would be more agreeable but they do that also with some titles.

Mysterious Stranger

July 12, 2010 at 2:51 pm

I think someone at Marvel editorial got confused. They’re supposed to be giving these away for the competitions books, not their own. How else will they get their juvenile digs in?

I’m with Chris – the real “big questions” are why are you so upset by it, and do you really think Bendis/Fraction et al care?

The DC version of this incentive program was stupid, but this one is a lot better, as it actually encourages retailers to not short themselves on Marvel event books. I have a feeling they’ll be getting a lot more Siege-related covers than Second Coming related covers, as I’ve found Second Coming tie-in issues pretty impossible to find.

Chris, Joseph, these were jokes.

I don’t know why everyone keeps making such a big stink over the supposed “encouraging retailers to destroy comics”.
This is common practice for returns, as it saves the RETAILER a lot of money on postage by only having to send the cover.

The majority of superhero comics today are sold via the direct market, in which comics ordered by the retailers are not returnable.

@Chris and @Joseph: I’m pretty sure that Sean’s “outrage” is tongue in cheek. You know, because many people got upset when Marvel offered the same sort of promotion for the Blackest Night tie-ins.
-r-

@Chad
I know that, I worked in a comic shop, but certain comics are made returnable for various reasons, and when they are this is standard practice.

The deadpool variant is worth a lot of money now, it was a good investment for people who got them. I plan to get this wolverine variant so I can make a quick profit.

This effects me in absolutely no way, but I guess it’ll help my comic shop out, so why not? :/

To help, I went into my collection and ripped off all the covers.

I know that, I worked in a comic shop, but certain comics are made returnable for various reasons, and when they are this is standard practice.

But aren’t most returnable books made that way either after the fact because of a misprint or a post-ordering change in creators, or before the fact to encourage retailers to order more of a particular title?

To address your original point, I think in this case, though the reason everyone is making such “a big stink” — or at least taking note — is that Marvel’s previous effort centered on the ring books suggested that DC had stuck retailers with a bunch of unsellable stinker books, and now Marvel’s kinda doing the same with its own books, which is just weird. But nice that retailers can get some cash back in the form of a variant book, I guess. Still weird.

Wow my bad. Don’t know why but I totally missed the joke.

brandon humble

July 21, 2010 at 2:17 am

Marvel just released 40 more titles that can be stripped for returns. Not as rare as Siege #3 so Wolverine fans like me who don’t give a shit about you Wolverine money gobbling whores on ebay….Don’t be fooled.

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