Robot 6

SDCC ’10 | Don’t miss out on Brightest Day tote bags

WB's "Brightest Day" tote bag design

WB's "Brightest Day" tote bag design

After four years of first-come, first-served free-for-alls for giant totes at the Warner Bros. booth, the entertainment company has teamed with Comic-Con International to give bags to attendees as they check in to the convention. More than 125,000 bags have been produced.

This year WB is releasing a whopping 11 separate designs promoting the following properties: The Big Bang Theory, Chuck, Fringe, Human Target, Nikita, The Vampire Diaries, Batman: The Brave and the Bold — The Videogame, The Looney Tunes Show, Scooby-Doo! Mystery Incorporated, Clash of the Titans (for its DVD release) and, get this, Brightest Day.

Yeah, I figured that last one would get your attention. There’s a catch, though: Attendees get just one bag, and they’re handed out randomly. So while you may be in line eyeing that David Finch image, there’s a chance you’ll walk away with Scooby-Doo! instead. If you’re lucky, or willing to fork over a little cash, maybe someone will trade with you.

The image at the right is, of course, the Brightest Day design (click to enlarge). After the break you can check out the art for The Brave and the Bold, as well as what appears on the other side of the bags.

WB's "Batman: The Brave and the Bold" tote bag design

WB's "Batman: The Brave and the Bold" tote bag design

WB's Comic-Con tote bag design

WB's Comic-Con tote bag design

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Comments

5 Comments

Dude, do I see a separate spot for posters? That’s ingenious!

Damn fine marketing.
Warner/DC gets a bag to EVERYONE = Win
Fewer fans crowding the booth trying to get a swag bag = Win
Warner/DC can stuff promotional material inside = Win
Variety of designs, equal distribution increases buzz and collectability = Win

Durability encourages cute fans to create stunning fashions = WIN
http://www.thewb.com/comiccon/bagswardrobe

That spot for posters would be a great addition, but it may just be a computer rendering, showing that a poster would fit in the bag and not stick out.

Ideally, this would alleviate the WB booth congestion. Now they can work on organizing the lines for their autograph signings.

As I’ve gotten the Warner Brothers bags for the past few years, I can confirm that there is indeed a poster slot on the side. It looks mocked up on these photos, but it’s real and very sturdy on the actual bags.

That would be very interesting! Most people knew about those cartoon characters that was imprinted over the tote bags. And with that, they would probably be attracted and would buy one for their use. Aside from that, they might use it for fashion. The graphic designs are wonderful, and kids would indeed love to use it.

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