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Warner Bros. signals bigger role for DC Comics

The Warner Bros. mural (photo by Jonah Weiland)

DC Comics will begin to play a larger role at Warner Bros., a move marked by an organizational announcement next week, Heat Vision reports.

That will be followed in about a month by the unveiling of a spread sheet laying out how various DC superheroes will be introduced to consumers, Warner Bros. CEO Barry Meyer told attendees of the Bank of America Merrill Lynch Media, Communications & Entertainment Conference.

The news comes more than a year after a restructuring that saw the creation of DC Entertainment, “a new company founded to fully realize the power and value of the DC Comics brand and characters across all media and platforms,” headed by President Diane Nelson.

Meyer, who’s been chairman and CEO of Warner Bros. since 1999, said the studio had been looking after DC in a “custodial way,” but that it’s now time to become “much more entrepreneurial.” The decision is fueled, in no small part, by the end of the Harry Potter franchise next summer.

There’s little — okay, no — indication what the nature of next week’s “organizational announcement” will be, but we can probably expect plenty online speculation between now and then about the frequently rumored move of DC Comics from New York City to Los Angeles.



Hm. Looks like a whole lot of depressed DC comics staffers are going to be out of a job soon.

DC (and Marvel) have been run by incompetent editors and marketing departments for decades. Any company that makes an ‘event’ out of giving Superman a mullet or Speedy amputated limbs in serious need of a make over.

Jettison the fanboys-turned-pro and hire some professional people that could have (or have had) successful careers outside comics.

Leave the direct market in the dust. Never mind the 80s nostalgia. Move forward with good stories that the mainstream can enjoy–just like Harry Potter, Star Wars, Twilight, LOST, etc. There is a huge untapped audience out there hungry for comic books–as evidenced by the gigantic box office takes of the Spider-Man and Batman movies.

Looking forward to it.

I’m fairly certain DC and Marvel frequently hire television and novel writers for their comics. And, well…it didn’t work out.

As far as editors….do you people not realize Dan Didio CAME from television? Come on.

I’d go into the fallacy of assuming just because people saw The Dark Knight doesn’t mean they wanna buy comics, but I think most people realize that already.

Also. Twilight? A good story? I’d rather read about Cyborg Speedy.

DC has a huge library. I hope they tap all of their resources.

If Booster Gold becames a mainstream media megastar like he should be then I’m down with this plan.

Just stop with all the crap and just make a unified DC movieverse. It’s ridiculous that DC isn’t competing directly with Marvel in the film industry, as DC already has all their eggs in one basket.

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