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Bob Wayne promoted to senior VP at DC; sales to stay in New York

Bob Wayne

Bob Wayne, DC Comics’ vice president of sales and marketing, has been promoted to senior vice president of sales as part of the company’s restructuring.

The announcement was made this morning at the Diamond Retailer Breakfast at New York Comic Con, Bleeding Cool reports. It was also revealed that DC’s sales department will remain in New York City rather than move to Burbank, Calif., like most of the publisher’s other business and administrative operations.

Wayne, former owner of the Fantastic Worlds store chain in Texas, joined DC in 1987, and has been vice president of sales since 2006. It was revealed over the weekend that Wayne’s current supervisor, Senior Vice President-Marketing and Sales Steve Rotterdam, is leaving DC as part of the shakeup.

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13 Comments

Bob Wayne is the best.

Bob Wayne has a very narrow view of what will sell and what the fans want. He resisted several trade lines that proved good sellers. He seemed at odds with Collected Editions for years and argued, for example that no one would buy a collection of Kirby’s Fourth World books, nor were there enough fans of the Atomic Knights to justify a collection. Shortsightedness is not what DC needs right now.

Additional: DC needs new blood!

I agree with R.E. Grover. Bob Wayne has a narrow view of what will sell. He has resisted ideas like 4th World that proved to be big sellers. Whenever I have spoken with or seen him interact with fans at comic cons he has been condescending, snotty or just plain rude to them. Note to Mr. Wayne: These are your customers! Being a jerk to them will not make things any easier for your position at DC–in fact, it can only make things harder.

Is this the public image you want to project DC?

“Note to Mr. Wayne: These are your customers!”

Actually, given the way the direct market is set up, retailers are his customers. And they seem to like him.

Congrats to Wayne, though I have to admit, it woulda been kind of amusing to see he and Levitz out the door at DC before Quesada left Marvel, given Wayne’s comment years ago that “We’re down to one person we want to see gone from Marvel, there used to be two. If you could speed up getting (Quesada) out the door…”

“Actually, given the way the direct market is set up, retailers are his customers. And they seem to like him.”

To Earth-2 Chad,
I have been a retailer and while it is true they are the ones who buy from DC, it is the retailer’s customers who keep the industry alive and they are the ones that Wayne ignores. In 2001 I was friends with Michael Wright, an editor at Collected Editions and he asked me, as a retailer and fanboy, to give him a list of the titles I most wanted to see reprinted. They included the Fourth World titles, Atomic Knights, Ditko’s DC work, and the older adventures of Superboy, Aquaman, Green Arrow, and a host other ides. Wayne, according to Michael, dismissed all of the suggestions provided (and there were many others, not just mine) in an arrogant tone, saying “No one wants that shit!” His views of the market were centered entirely on the stores in NYC that he was friendly with.

A lot of the collections you suggested have now been released (happily). How did they sell?

In all fairness; While at the San Diego Con three years ago, I handed Bob a very long list of collected editions I would be willing to part my hard earned cash for. All though he was not enthralled with the list (Having the Canceled Comic Cavalcade as the first item was probably a mistake) he agreed to take the list back to his office with him.Three years later, almost all of the items requested have seen print. The Atomic Knights book was one of the titles listed that I never thought I would ever see. Thank you Bob and good luck to you

It make sense that DC keeps it’s marketing in NY since that has been a marketing hub for along time.

Wow, never ceases to amaze me how this guy survives at DC. As a former manager at Fantastic Worlds in Texas in the ’80s under Wayne’s ownership, let me fill you in on his “stellar” comic service past: When he got the gig with DC, he sold the store chain to an employee without letting anyone else know, then skipped town for New York, stiffing the entire staff their last week’s paychecks. Great customer service, Wayne. We’ll never forget you.

You should tell that to Rich Johnston.

“A lot of the collections you suggested have now been released (happily). How did they sell?”

Maybe Wayne took credit for the suggestions as his own ideas after telling Wright they were “shit”. This way Wayne wouldn’t have to share the kudos on their success with anyone else. It is the only way it makes any sense to me as to how those collections eventually saw the light of day under his watch.

“Wow, never ceases to amaze me how this guy survives at DC. As a former manager at Fantastic Worlds in Texas in the ’80s under Wayne’s ownership, let me fill you in on his “stellar” comic service past: When he got the gig with DC, he sold the store chain to an employee without letting anyone else know, then skipped town for New York, stiffing the entire staff their last week’s paychecks. Great customer service, Wayne. We’ll never forget you.”

Why am I not surprised?

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