BOOM! Studios goes super-cute in The Traveler trailer

Everyone else does pan-and-scan trailers for their books, but BOOM! Studios decided to take the road less traveled by, with a video of robot-like animated teddy bears (I think) standing in a deserted landscape that is apparently a comics store and discussing the week’s purchases. The customer confesses that complicated comics continuity makes him weary and occasionally confused, and the retailer recommends Stan Lee and Mark Waid’s The Traveler with the ironclad endorsement “It doesn’t suck.” I couldn’t figure out if the robotic delivery is ironic detachment or cheap technology (they have trouble with the word “superhero”) but the whole package is pretty funny, including the classic fanboy moment at the end.