Robot 6

Can Batman Beyond hook non-comics fans on digital comics?

DC Comics already has several series that go public in print and digital form on the same day, and today they announced that they are adding Batman Beyond to the mix.

It’s an interesting choice, because it looks to me like DC is banking on Batman Beyond reaching, um, beyond the regular readership. In fact, they say as much in the press release:

“Batman Beyond was a critically acclaimed, fan favorite animated series that still has a large number of fans to this day,” said Hank Kanalz, SVP Digital, DC Entertainment, “By releasing the ongoing comic series digitally, we’re hoping we reach that audience and bring back any fans of the show who may be lapsed comic readers.”

Apparently last year’s miniseries did pretty well; it is currently available at comiXology or the DC Comics Store for 99 cents for the first issue, $1.99 for the others.

This would seem to be a good opportunity to promote the comic outside the usual circles. As I have written before, it can be hard for non-regulars to find digital comics. This is an attractive product with a ready-made fanbase; the question is, can DC bring the two together?

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7 Comments

At 2.99$ there is no chance.

Yeah, I think it’s a great idea and a really good franchise to promote digitally, but I don’t know why they’re offering it by the cover price of a physical issue, it seems against the point of buying digital.

As long as digital comics are inclusive and technologically regressive, I don’t see how.

There also the fact the primary market, ios, DOES NOT HAVE A WAY TO MARKET ACTUAL CONTENT. They can market the app to death, but they cant actually market the fact this comic is day and date. Not only that, due to their all inclusive nature, digital comics are not aggregated to search engines or even local search from in your device.

@Lex: you say: “I don’t know why they’re offering it by the cover price of a physical issue, it seems against the point of buying digital” but that’s assuming that the point of digital is that it is supposed to be cheaper than print. many people may (and I stress “may” as I’m not privy to any stats on the issue) want to buy digital so they can have their comics read on a portable device, and/or to avoid having a physical copy to clutter their room, closet or book bag. i can understand the logic behind thinking digital should be cheaper than print, but it may not be the point for people who choose to go digital.

On a different note, I think it was Warren Ellis who said that what’s currently missing from digital comics, and would ensure that they really take off, is that if there were something akin to a pull list where through whatever service or app you have, you can sign on to subscribe to certain titles, and on the day the comic was released, it would already be there downloaded onto your app, or you would at least have a notification that there’s new comics waiting for you to download. I would have to agree with him, and with more and more titles making their way towards being released on the same day as their print brethren, it’s only a matter of time before this becomes a standard option.

Flash = seach engine index fail.

Not at three bucks, it can’t. $1.29-1.50. Stop trying to help the comic shops. Trust me, SO many comic fans dislike online comics that they’re good.

But you’ll have a failed initiative until you set this at a disposeable price.

“On a different note, I think it was Warren Ellis who said that what’s currently missing from digital comics, and would ensure that they really take off, is that if there were something akin to a pull list where through whatever service or app you have, you can sign on to subscribe to certain titles, and on the day the comic was released, it would already be there downloaded onto your app, or you would at least have a notification that there’s new comics waiting for you to download. I would have to agree with him, and with more and more titles making their way towards being released on the same day as their print brethren, it’s only a matter of time before this becomes a standard option.”

This is a really good point. And iTunes does it with TV shows and podcasts. Given how used to it some fans are, it seems like a no-brainer.

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