Axel-In-Charge: Extending "Secret Wars," Excitement for a "Totally Awesome Hulk"
I could spend a tremendous amount of time, effort and energy trying to get comics back onto spinner racks in 7-Elevens. But that would be a waste of resources because the reason there aren’t any spinner racks in 7-Elevens anymore is because they were no longer fiscally feasible. The amount of money those racks generated for the amount of space and maintenance they required was not worthwhile for that organization. All the wishing in the world on my part is not going to change that. I think it’s imperative for us to reach out to the youngest possible demographic and appeal to their sensibilities to draw them into this world, but I think you’re going to see that through digital and animation more than traditional comic book publishing.
–Marvel’s SVP of Publishing Tom Brevoort in his brand-new Axel Alonso-less column “Talk to the Hat” on CBR, noting how 7-Eleven spinner racks are no longer a realistic gateway for kids into comics, despite what some fans may think. He also talks a lot about comics aimed at kids, and shares his thoughts on why certain titles work (Marvel Adventures Spider-Man) and certain titles don’t (Thor: The Mighty Avenger) to bring kids into comics.