Robot 6

Six Archie Comics titles move to simultaneous print and digital release in April

The New York Times reports that Archie Comics is moving to day-and-date digital releases with six of its titles in April. Archie, Archie & Friends, Betty, Veronica, Betty and Veronica, and Jughead join Batman Beyond and Walking Dead, among others, on the list of titles you can purchase digitally on the same day the print edition is released.

The digital comics will cost $1.99, a buck less than the print version.

As Brigid pointed out last month, it can be difficult to find comics simply by doing a search in iTunes, since comics exist in applications called “Comics by comiXology” or “BOOM! Studios,” versus the name of the title folks might be looking for, like “Batman Beyond.” Archie, however, is in a unique position, in that their company is named after their flagship title and character. Doing a search for “Archie” in iTunes brings the app right up. I guess that’s the advantage of being a branded house vs. a house of brands.

This follows the news that the company reported last week, that the free Archie Comics application, created by iVerse, has been downloaded “a little over 1.7 million” times. What that means in terms of actual sales within the app is something else entirely, but it’s an impressive amount of awareness that these comics are out there.

Update: CBR interviews Archie CEO Jon Goldwater on the move.

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Comments

4 Comments

Archie is doing everything right lately. It’s kind of amazing.

“I guess that’s the advantage of being a branded house vs. a house of brands.”

That is awesome, taking a swipe at DC & Marvel. Just another reminder that once you factor in non-direct market consumer sales, the Big Two are actually the Big Second and Third Place.

(And if they’re not, they should be.)

Nice to see them take the lead on day-and-date WITH a discount. I fully understand why no one else is willing to cross that minefield, but hopefully they will sooner rather than later.

Will they be available on Archiedigital.com too? I don’t like to use iTunes.

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