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Wizard World digital magazine to launch Feb. 23

Wizard

When the news broke that Wizard was killing both the print edition of its long-running comics magazine and its sister publication ToyFare, the company also announced a new online publication called Wizard World that’s due to launch this month.

In an interview with iFanboy’s Ron Richards, Wizard founder Gareb Shamus announces that the new, free publication is due Feb. 23 and will be distributed in several different ways.

“It’s going to be free, and it’s going to be weekly, and it’s going to be available everywhere,” Shamus told Richards. “So however people are going to want to read it, whether it’s through their iPad, they’re going to be able to read it online, they’re going to be able to read it through a bunch of different mobile devices.”

Shamus mentions digital comics providers comiXology and Graphic.ly as distributors, noting, “Our intent is to work with everybody to get it everywhere. Because for us, we want the product to continue to be ubiquitous the way the products I’ve created in the past have been.”

Richards also asked a lot of good questions about GeekChicDaily, the Wizard conventions, the new public company and his thoughts on websites, which Shamus says are “pretty worthless in their ability to have an impact on an audience.” About the only ground Richards didn’t — and probably should have — cover were the layoffs and how people were treated. Otherwise what he did ask were some good, solid business questions. It’s too bad the answers themselves come across as (as was pointed out in the comments field) very rehearsed, politician-like and kinda vague.

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2 Comments

“And I personally find, and I think a lot of other people do, that websites are pretty worthless in their ability to have an impact on an audience. ”

That’s news to me — and 99% of the world.

He’s trying to discredit the influence that websites had in turning the audience away from Wizard. I think he’d gain some (not much, but a little) respect if he were to acknowledge what possibly went wrong with the magazine. It’s unlikely that he would do that, but it’s also unlikely that the interview would have continued if he was asked about layoffs and the treatment of employees.

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