Robot 6

DC’s relaunch: ‘Fans will see a new approach to our storytelling’

Justice League

You might remember earlier this month when DC announced that Flashpoint #5, which wraps up the series, would be the only title they planned to release that week. As it turns out, that isn’t entirely true.

According to the USA Today article that announced the line-wide relaunch, the first comic out the gates will be Justice League #1 by Flashpoint writer Geoff Johns and co-publisher Jim Lee. According to a post on DC’s The Source blog, “Together they will offer a contemporary take on the origin of the comic book industry’s premier superhero team.”

This of course is one piece of the bigger story, i.e. the relaunch, the renumbering, the rebooting, the 52 titles. It has been rumored for awhile now, and Tom sort of discussed it in his column last week. A letter to retailers from Bob Wayne, senior vice president of sales, has been posted on the Sidekick Comics site, which adds a few more details. Among them, the following quote jumped out at me:

We are positioning ourselves to tell the most innovative stories with our characters to allow fans to see them from a new angle. We have taken great care in maintaining continuity where most important, but fans will see a new approach to our storytelling.

Some of the characters will have new origins, while others will undergo minor changes. Our characters are always being updated; however, this is the first time all of our characters will be presented in a new way all at once.

I guess the thing that jumps out at my first in all this is the fact that DC will have 52 first issues in September. Looking at their August solicitations, I count 35 ongoing series; assuming all 52 titles are indeed ongoings, that means they are increasing their line by roughly 50 percent. That’s a lot of comics to publish in a given month, but more importantly, that’s a lot of first issues to try out in a given month if you’re already a DC fan and want to take a look at all of these titles to see if you’re interested. I’ll probably take the approach I’m taking with the Flashpoint minis — try out the first issues by creative teams I know I already dig. But if I was so inclined to purchase them all, just to see if I’m interested in them, that would be more than $150 for September alone.

My next question, then, would be “Who are the creative teams?” we know one, obviously, and I can say I’m excited to see Johns and Lee on Justice League. But what about the rest? Can we expect to see the same folks on Detective, Zatanna and Secret Six (just to name three titles I’m currently enjoying), or will we see reshuffling of creative teams? Will these titles even still be around? If they’re rebooting in September, should I stop buying them now and wait for the “new” version? What seems to be a good “jumping on” point for readers could serve just as well as a “jumping off” point.

And lastly, it seems like this is an effort to make DC more new reader friendly. The digital element, the reboot … obviously they’re trying to make it easy for folks to find their comics and easy to understand them once they do. Will this work to drive new folks into comic shops or at the very least to download a comic? I’m skeptical, but I do appreciate the fact that they’re taking a big risk at a time when the old ways of doing business don’t seem to be working anymore. Will this attempt to attract new and lapsed readers (which this clearly is) offset any possible revolt by long-term readers who’ll feel left behind with this massive change? Obviously continuing to appeal just to this rapidly dwindling group is an easy way to spell your own publishing company’s death, but will this move attract a significant number of new readers? I guess time will tell, but let’s hope they don’t end up shooting themselves in the foot.

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Comments

37 Comments

I, for one, am out. There are only so many reboots/reconstructions/re-anythings a girl can take, and from 2005 onwards, DC’s done them aplenty. No more.

Christopher Walsh

May 31, 2011 at 4:55 pm

I am in the comic retail business. What my experience plus today’s announcement tells me is that DC has created 52 jumping off points. Furthermore, any grand plan of the DC Universe built up by the likes of Johns, Simone, Loeb,. Morrison, etc. is being declared a failure economically.
On top of all of which, the announcement of day and date digital release of all DC Comics from August 31st, 2011 on is nothing less than DC telling retailers that the print version of comics is officially dying and it’s lifespan can now be measured in just a small number of years.

Blah blah blah reboot, blah blah blah crisis, blah blah blah new readers. All I know is, if they fuck with Morrison’s Batman then I’m taking a nice long break from DC comics.

Simon DelMonte

May 31, 2011 at 5:59 pm

The question is simple: can DC move beyond that ever dwindling core audience with this move? Interest in comic books is as high as it’s ever been, despite low sales. There are people who want to read superhero comics, and either don’t, or don’t pay for them. Not huge numbers, but there is room for growth. And if DC can get those audiences, this is a brilliant move.

And quite frankly, I don’t know if I blame DC for running the risk of alienating the old fans. We seem to be dedicated no matter what, and we also seem to be dying out. It’s time to reinvent things.

Ask me what i think in September. After we see what’s out there. And who’s writing it.

They’re expecting too much from established readers. This is like a kick in the face to anyone who’s faithfully forked over three to four bucks per title due to creators and continuity. I can’t see any of this working with books such as Jonah Hex or Secret Six.

Young JLA? New costumes, tweaked origins, and a yet another continuity reset button? I hope that “today’s audience” put down their consoles and smart phones down long enough to notice.

DC is apparently done with their longtime followers and I am done with them. It’s like “Heroes Reborn” all over again.

Apollokid9000

May 31, 2011 at 7:34 pm

I expected a handleful of new #1′s, relaunched titles and some cancellations but a line wide reboot for the DCU?
High risk, high reward or some excitement for a couple of months and then a revert back to the tried and true formula that seems to only put them at 2nd place in a ( self) limiting market.

The day and date digital part is a good sign. Let’s see what price they hold the digital line @. Retailers shouldn’t feel that comics being made more widely available is equal to being served divorce papers. The casual fan, while having a passing interest in superheroes ( mostly in a summer blockbuster to go see on a weekend), have not been making the effort in mass to comic book stores. In turn, comic books, outside of collected editions in bookstores, have not been in the general public conscience beyond said summer movies and “things from back in the day”.

Something, and something big, has to be done in order to be seen as desirable product for evvery and any day joes and janes to consume. While this is a line wide reboot of the DCU, perhaps the new takes on the characters in the DCU can open up the stories told in the DCU. A series more in the vein of the West Wing here, a title in the vein of Gossip Girls there, a series in the vein of The Wire, one in the vein of American Greed, etc.
Basically, more variety, in all shapes and forms.

Some die hards won’t like it. Some will adjust. Some will jump at it.
Some will jump off it. Hopefully, they aren’t the only people makes moves in regards to comics.

PS – As for Marvel playing copycat and doing a big reboot, they already are.
In the Ultimate Universe, with new #1′s, relaunches, and cancllations as well as the books being day and date digitally sold ( which they have been for a couple of months, since the previous relaunch.)

I have to say this is the end for me. I started reading DC with Crisis and Byrne’s reboot of Superman. I’ve around for Zero Hour, Infinite Crisis, Final Crisis and now Flashpoint. I’m just tired and I feel like their running out of ideas. I’ll stay for Morrison overseeing Batman and his new Batman stuff.

I’m kinda shocked Johns signed on for this seeing how he was able to take the best of the past and incorporate it.

The question I would like people who CAN ask this question to those involved is this… Is this change going to make DCU Comics easier for younger readers to get into? Morrison on Superman tells me that is not the plan but I could be wrong. If you are not going to address that then this is going to mean nothing for the medium to survive it MUST try to win back the younger readers it has lost and doesn’t seem to be trying to get back. Also I am not talking about the out of continuity books that are written for kids I am talking about Batman and Superman being all ages as much as many fans hate to hear that.

Hebitudinous One

May 31, 2011 at 9:18 pm

Reading the tea leaves …

I think everyone has learned the right lessons from “Heroes Reborn” and are not likely to repeat the same mistake. It looks like continuity is going to be less important, but not ignored. Think of the last “Star Trek” movie: same characters, but re-energized for a new day. We can pretty much assume that Ralph and Sue Dibny are back, for example.

And as far as digital same-day delivery, this is a golden opportunity for DC and ComiXology to prove to retailers that they can make money from digital downloads. The big possibility with digital is cross-marketing mojo with the DCU online game, broadening comic shops from print-only to videogames. If DCU online players can find their characters interacting with DCU big guns both in the videogame and in the comic book, it could have the same transmedia appeal fantasy football but bigger.

I don’t have problem with DC’s idea here (on the surface – depending on how the origins are altered and whether it adversely affects the characters), but I think trying to launch all of these series in a single month is misguided. They would be better off launching all of these ‘first’ issues over the course of two or three months. This would be much more reader friendly and allow people to sample more titles.

Well, it seems like a fine Idea to me – but then, I haven’t been following DC’s titles nearly as closely as other people. Maybe one of these new #1s will be a chance for me to jump on! My only concerns are:

1) Will this relaunch last long enough for newcomers to really get in the groove of superhero comics? Or will all these titles re-reset after just a couple of years?

and

2) As always, getting the word out. Will there be ads explaining this initiative? Will they be in places current non-readers will actually see them?

And of course, it’s be great to see more new-reader initiatives that focus on appealing to fans of other genres. Any chances of getting a romantic comedy or some historical fiction slipped in with all these #1s? :]

I think Angelica makes a great point- are there going to be any high profile ads or marketing of any kind outside of comics that could make this work?

The only thing that could get me to read more DC is if they actually cared about making Vertigo a line of comics aimed at readers who don’t care about superheroes. That said, I’ve actually picked up a few Marvel comics over the last few years because of guys like Fraction taking on Iron Fist. I’m much more likely to read something that is it’s own thing rather than the snake eating it’s own tail that has been DC.

But I have to say with all the negative reaction to this news I am starting to think it’s a good idea because not only am I a contrarian but comics fans tend to bitch more about stuff that might actually be the right thing for the industry to do. Though I do agree with those saying they’ve already booted and re-botted everything so often it’s like the boy who cried “reader friendly jumping on point” one too many times. If you want reader friendly give me a FAT slab of Batman family or Superman-related comics- ALL of them- in one monthly Shonen Jump style style news stand anthologies called Action and Detective which you could buy almost everywhere instead of 10 different comics with different numbers (heck they could just repackage monthlies after a one-three month wait as a way to boost revenue like Marvel has been trying with magazines though from what I can tell they seem to throw in a random issue of a related title). I also think DC’s books just look too bland like they are trying for a house style. Comics fans are embracing manga and web comics but DC still all looks the same except for a handful of things. I also think you need to seriously consider booting ALL continuity except for a core group for hardcore “legacy” readers.

I applaud DC for at least trying to change that but this seems like a huge roll of the dice that seems as likely to piss off as many as it converts. Things seem so precarious now it wouldn’t take as much as a Marvel Hero’s World fiasco to really push things over the edge and that’s why everyone is so scared of this…

Has there been a justified explanation for this yet? seems to me thats there’s still some information thats been omitted. Is there more of a reason behind it other than to enhance their readership?
i don’t see this as a bad thing at all, i’m just interested to know why. Can any one shed any further light? i mean, what is the problem with the current DCU status quo anyway?

Preacher Cain

June 1, 2011 at 4:42 am

It seems strange to me that they’d do all these #1s in the space of a month; surely that limits the timeframe to grab new readers? Wouldn’t it make more sense to spread it out and have three or four new #1s every week for three months, thereby offering potential new readers multiple ‘jumping-on’ points and maintaining news-grabbing momentum?

Say the casual reader misses Justice League #1 or Batman #1, they’re unlikely to then start at #2 or #3 but maybe if there’s a Green Lantern first issue there at the same time as Batman #2 they’ll at least pick something up?

It’s a gutsy move but the only thing I’ve learned from all my years of comic reading is that quality counts. Detective Comics is great at the moment and is one of the few DC titles to be increasing sales every month; not by a huge amount but it’s one of the few DC titles whose sales are going up (oh, and hey, it’s also the second highest numbering in the DCU!!) If the stories are good, people will respond.

And I do hope DC push Vertigo more. It’s turned into a hidden gem, sadly. There are a hell of a lot of potential readers out there who aren’t interested in spandex and superpowers but who might very well be interested in stuff like Scalped, Fables and American Vampire.

I’ve been reading comics since I was six years. I’m now 31. I’ve been with DC through everything and can remember most of their best and worst stories. My questions is – is everything getting thrown out? Are we now cherry picking what we like and leaving the rest? For example, according to what I’ve read Green Lantern will still be written by Geoff Johns and will still include the effects of the last few years. What does that mean for Green Lantern Corp? Or Emerald Warriors? And if those events are still in continity for Green Lantern does that mean they still in for the rest of the comics? If so, than what the bloody hell is the point of the “reboot”? Is that just what they’re calling so they readjust the entire universe to be what they want while still retaining it’s history?

I will say this – if they throw 25 years of history and say that everything I have spent my life reading and collecting, I think I may be done. I just hope DC starts doing a lot to explain what’s going on and quickly.

I’m guessing that Flashpoint is somehow the equivilent of Crisis on Infinite Earths that allowed history to be simplified and re-written as needed. And just like after Crisis, some books got a complete re-do (Byrne’s Supreman and Perez’s Wonder Woman as the top examples) but others continued more or less as they had before (Batman had a revised origin for Jason Todd, but otherwise kept going without any major changes). This will be DC’s chance to correct the complicated continuity of recent years, but keep the successful stories going.

While on the Titanic, the Captain and crew discuss the new arrangement of deck chairs, as the band plays on.

I have to say, and I may or may not be in the minority here, but I will NEVER give up on these characters, and though I will remain cautiously optimistic, I will give this change-up a chance. I remember being a little kid, with a burgeoning curiosity for these caped patrolmen of justice, and liken my first experience in a comic shop to finding Christ. When I then consider that for 20 years after this I have been dropping cash like crazy in various shops, I am met with the realization of a successful business; one that has a finite endpoint, i.e. when I get disinterested or budget comics out of my life. Now, there’s no way I would do that, but what about those just like me, who financially are unable to justify buying the comics, or with various “game-changing” events in the big 2 universes become apathetic to the characters they once loved?

What I find to be logical is an attempt to catch the current wave of movie and TV properties and redirect those interests to comics themselves. Undoubtedly they will lose some readers who have either become jaded by reconfiguring worlds or are disheartened by what they feel is a bastardization of the mythology they have been participating in for so long. If new and young people don’t start joining the market, comics will be hurt. Many of those that are also remaining clutched to their hopeful yet cautious optimism will cite the fact that DC is trying to run a business. This is true, but I see the situation as more than that; they are trying to stay in business. With the ever growing popularity with the fun hipster way Marvel runs its business model having their “architects” at the helm, how is DC supposed to continue to recruit or keep rising talent when the “cool kids” are at Marvel?

What I cannot understand is the willingness that some have to simply be “done” with DC. What if these books are awesome? I’m not saying go out and pick up all 52 new #1′s, because frankly that would be dumb. There’s no way you’re going to like all of them. Wait. Read the various sites and blogs. See what DC is going to be putting out there. The prospect of Grant Morrison taking a swing at shaping the new status quo for Superman is enough to justify my purchasing of at least one title. The important thing to remember for us readers is that DC trying to attract new blood is not a bad thing, its what will keep them in business.

Plus, I would bet money that most of the haters are going to be picking up a Geoff Johns/Jim Lee Justice League book. Just saying.

I will have to wait and see. I hope they re introduce many characters that have gone by the wayside. Doom Patrol. Adam Strange. Phantom Stranger. Metal men.
I do know the collars have to go and if they don’t take that stupid chin nub off Flash I may bail on the whole kit and kabootle.

I keep going back to Jim Lee. Between Heroes Reborn, all the various WildStorm reboots, DCU Online and Wonder Woman, Jim Lee has been at the foundation of several of these kinds of restructurings, and none that I know of have been successful (I’m not counting WildStorm as it began because it doesn’t count as a reboot). As hopeful as I am about the massive reboot, and as sure as I am that I’ll pick up at least a handful of titles that first month, I really dread that this is just another one of DC’s “new directions” that have been hyped and eventually dropped.

I’ll give this thing until SDCC 2012 before we start seeing hints of things going back to normal. And Superman will be in a more traditional uniform by the end of 2011.

And whatever happened to Morrison’s Multiverse project? Was that wrapped into this reboot?

Since no one else has asked: do we have an reason to be sure this is a permanent change? Could it be that this is a 6-month Flashpoint epilogue alternate universe story? Maybe one following the old trope where the new versions bravely sacrifice themselves to restore the old DCU at the end?

So I guess this means that on August 31, 2011, the Modern Age of Comics ends and the Digitial Age of Comics starts (DC feel free to use that in your marketing). I agree with others that DC needs to market the heck out of this, playing up the digital angle.

Standing ovation from me on the move to same-day ditigal print. I quit collecting about a year ago after 20+ years of it. I just can’t store the stuff anymore, and I am brainwashed against throwing it out. Plus the cost had gotten too high. I have an iPad and I have been enjoying getting books on ComiXology and the DC/Marvel apps. I think the prices need to come down a bit however, and I am wondering when we start seeing ads. I would suffer through a few ads to get the prices down.

I am hoping that this forces Marvel’s hand as well. DC recognized what Marvel has not surrendered to yet — the print world is going digital. Fighting it is no different than the music labels fight against mp3 and then iTunes. Eventually the maket forces you there, so why not control your destiny.

With some exceptions, local comic book shops were primarily a creation of the 80s, exploded in the 90s, and have been slowly dying since the 90s bubble burst. No different than what is happening with Borders. Propping them up would just make DC and Marvel look like the guys that tried to keep the horsewhip makers in business when the Model T came out, claiming that the automobile could never match the quality of a horse-drawn carriage.

(I think I used up my daily allotment of analogies in this post.)

I should also add that when I checked out the USA Today article, it suggested other stories a reader of that story may like, and the first one was about several porn companies halting productuion after someone tested HIV+. So apparently “the internets” think there is some connection between these two hobbies.

you guys are freaking out way to hard. its comics. stuff like this happens all of the time.

also, print has been dying a slow death for a long long time. its only a matter of time.

I am very interested in this.

If they are closing the doors on current DC continuity, in order to appeal to new readers, that could mean closing the doors on the dark days of rape and dismemberment comix, which would be very appealing to me.

Besides, DC’s done this before, it shouldn’t be a big problem.

One more point: It doesn’t appear that our new high-collared Hal Jordan is wearing a ring. I hope Jim Lee simply forgot it.

Yet another DC universe complete continuity reboot. That is exactly why I have never followed DC comics. There is either a line/universe wide total reboot, or a character reboot every few years and it is enough already. I can’t even begin to understand why anyone would now bother reading any Flashpoint comic, knowing that everything in it is basically pointless. Does anyone actually need to see how DC gets to the complete reboot? They could have every character die and it clearly won’t matter as the entire universe will be reborn into a newer, better, reader-friendly one.

Well, I was looking for a reason to drop the three GL comics and now I have it, beyond the boring stories that is.

Cookie Crisp 1970

June 1, 2011 at 2:11 pm

Hmnnn…

Possible benefits ( and believe me I am wracking my brain to think of some):

~Re-establishing Jim Corrigan as the Spectre (never liked anyone else in that role). Maybe a new series for him.
~Providing me with a great “jumping off” point for Jonah Hex. The art hasn’t been my cup of tea for quite awhile now, and I have only been keeping up with it for the numbering. If the numbering starts over—I can quit!!

~A New Swamp Thing series would be nice, if it was actually horror like Alan Moores’ run.

But these could have all been done without hitting any re-set buttons thanks to the events of Brightest Day.

The Possible train wrecks:

~Wonder Woman: staying the mess she is….. or worse. The newest new horrid costume made worse by the same Jim Lee. If I were a girl and saw this, I would be sick. Her boobs are falling out, and whats with the harlot look with the “w” choker? I think guys would be offended if if all the male characters were shown with gigantic phallic symbol bulging from their trunks every issue. But girls are supposed to be ok with boobs a flying and camel toed heroines? Gimme a break. Give her back her classic design, and what’s wrong with her current origin? If it’s not broke, dont fix it.

~Aquaman: they just fixed him after Brightest Day. Now he’s going to be just past teen titans stage again with Justin Bieber hair and a re-booting? Good grief…its redundant. He’s fixed…why re-fix him? He’s becoming more convoluted than Hawkman. Who is also open to train wreck categorization.

~JSA: why oh why? How much origin changing can this cast endure? Their appeal is the same as Captain America’s. Are we going to change the war they fought in? Move them to a counter earth? Set their stories in the past? It’s a shame that such a core DC group can never seem to make it to the 100 issue milestone. Now a re-boot. Marvel pulled this stunt with Ultimate Spider-man when they senselessly re-booted the title. Easiest thing in the world for me to jump off and stay off. If JSA’s re-boot is bad—I am done. I’ll give it a few issues to see if they screw it up.

~JLA & Teen Titans: Mathmatically challenged:: so—everyone’s 20 again? Seasoned veterans no longer? Only a couple years removed from Teen Titans? How old were the Sidekicks when they started with their 20 something mentors? Embryos?

~Superman: Is Superman no longer married to Lois? Heck, is he even old enouigh to shave? I guess if Marvel can flush Spidey’s marriage down the drain and make him drink booze, hop beds as much as he does buildings, and be socially challenged and responsibility retarded then I guess Superman is fair game as well. My 16 year old son has more common sense than Peter Parker does in the books these days. But I guess since DC and Marvel characters dont get stds or aids~ its perfectly responsible for them to screw about. Terrific.

I am not scraed of change. I have been reading comics for 30 years or more. But change just for the sake of change, and making characters no longer what they were just to be “socially relevant” is stupid. Good story telling changes are great. Bad change can ruin a character or a company.

these compnaies may very well find themselves going under faster than they think if they keep driving off the retailers and readers that have kept them alive all these years.

It’s official: DC has abandoned us, they’ve been corrupted by survival instinct, and they still aren’t going to get newer or younger readers as long as things like video games, bad TV shows, and countless electronic devices exist to distract people.

I keep saying this, instead of focusing on big events and quick transitions to digital, they should have focused on creative output: new characters every week or month, new teams, new self-contained stories, new original graphic novels, the works. They should have focused their energies on maintaining a good partnership with the Siegel heirs and saved Superman, put more effort into getting more properties on the big and small screen, and made more attempts to draw younger readers in.

The way I see it, if this is how DC (and at some point, Marvel) is going to act from here on out, then the comic book industry as a whole is better off dead and never to return.

In light of this announcement, for the rest of the month, up to going to SDCC this year (where I’ll be wearing a t-shirt that says “ENOUGH ALREADY!!!! GIVE REBOOTS THE BOOT!!!!! and depicting a boot kicking the DC and Marvel logos), I’m going to sing “American Pie” by Don McLean over and over, in my head, and in person, when possible, in mourning of the demise of the DC universe as we know it.

Where did DC announce that all the heroes would be in their early 20′s? “Younger” does not necessarily mean “still get carded.” People need to chill out. We don’t have any details. We don’t know how much and in what way were losing old continuity, in fact there are hints that this may not be the case in the way our guttural reactions urged us to think. DC never said “reboot.” Let’s wait until we get some real details before we jump to conclusions.

In response to what Samson said,

Fine. I’ll give them a chance. ONE CHANCE. But if they mess this up….

In the meantime, I’m still going to keep singing “American Pie” and will still wear that T-Shirt at SDCC this year.

I think it’s a great move. No, this will not please current fans. No, this will not please retailers. It’s time for the entire industry to cut its losses if it wants to stay afloat.

DC understands that it’s useless trying to make any forward movement with the 300,000 45 year olds who shop in comics stores. Instead, they’d like to appeal to the 3 million 13 year olds who might buy comics on an iPad. They don’t give a damn if you don’t trust them to do a continuity reboot because of ZERO HOUR… they’re going for people who never remembered or read or heard of ZERO HOUR. Stop wondering about the numbering system or the current storyline or whatever… can’t you see that they’re aiming for people who aren’t even reading this blog?

Get it?

Yes. I get it. But I still won’t like it. Until they decide to make this their answer to Ultimate Marvel, I still won’t like it. And now, to resume singing “American Pie”.

I have to think that DC saw themselves getting squeezed further unless two things happened:

1. They recognize the new digital world and start to change their distribution model. Fix: go same-day digital.

2. They change their content model and recognize where the new market really is — the movies, TV, gaming, and other digital forms of entertainment. Fix: Reboot and make your characters relevant and relatable to those worlds, rather than keep them saddled with up to 50+ years of convoluted and contradictory history.

Why let WB studios re-write and consolidate the origin for the comic book movie (paying modest homage to history) and then fail to translate that to comic book retail success? Why let a Batman video game sell and make millions while you sell 100,000 Batman comic books? Why not make these kind of changes yourself and try to get new readers?

As Acer suggests, this is what Marvel Ultimate did, and in a number of cases got it very right.

I get where some people are coming from. I am a life-long Spider-man fan and though I enjoyed Ultimate SM, it irked me that people talked about how great and popular it was when it quite obvious that popularity was built off the foundation of the Marvel SM. It’s like the difference between getting an Oscar for an original vs. an adapted screenplay. But by the same token, many of the best Batman stories pay little attention to continuity and stand alone on their own.

But if you like the old comics they are still there, in all those boxes you have (or online). Up to fifty years worth. We can all can read them again if we want.

Neil A. Hansen

June 10, 2011 at 5:26 am

I could deal with a lot of this if you didn’t have Jim Lee do such terrible desgns on Superman, Wonder Woman, Aquaman and Green Lantern. They all look ugly. Ugly, ugly, ugly. If they wanted to reboot continuity, they should jave just asked Bruce Timm and Paul Dini to do it. The Justice League cartoons have been a heck of a lot more entertaining and viewer friendly than DC Comics in the last 15 years. The Justice League animated material was so easy to follow, I could understand what was going on no matter how far into the series I went. And DC writers have been borrowing from it ever since. Even subsequent TV shows like Smallville borrowed from it. If DC continuity wer set that easy, I think DC could really expand its market and not alienate the readers. Just take what works with every character no matter the source material and really steamroll with it. Make it easy and not overly complicated or spilling over to 4.00 books, nor make every hero sleeping with every other hero nr have everyone be illegitimate sons.

The thing I’m worried about most is, if they’re setting the “main” (meaning silver-age) characters back to younger ages, then what does that mean for the modern-age characters like Kyle Rayner, the new Mr. Terrific, Conner Kent, and Tim Drake? Are they going to just be written out of existence after having been around for an entire generation? And what about Wally West? Is it going to be written that he was never the Flash?

I can’t see how re-booting older characters would somehow appeal to new readers. In fact, I would just assume that it would reinvigorate older readers who didn’t like the darker direction that DC headed in after the Crisis on Infinite Earths.

I still have too many unanswered questions to be completely satisfied with this.

“Embracing the digital age” is ridiculous. First, reading comics digitally is lame—with print, you can carry it anywhere, you have something to trade with your siblings, show off to your friends, or pass down to your kids. With digital, all you get is more junk on your laptop. And, yeah, don’t think kids aren’t going to post their issues to the internet and pirate as much as they can.

These won’t be the Superman, Green Lantern, Batman or Wonder Woman that anyone whose read comics for the past several decades can give a damn about. They’ll be generic wonder kids with angsty twentysomething issues and no core strength. Blah, no thanks. It’s a bad move all around.

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