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Brisk Iced Tea recruits Green Lantern, Kenneth Rocafort for new flavor launch

Brisk Green Tea with Mango Dragonfruit

PepsiCo and Lipton are releasing a new flavor of Brisk Iced Tea this summer — Brisk Green Tea with Mango Dragonfruit. And with a name like that, it naturally will have a promotional tie-in with the big Green Lantern film that opens next week.

As you can see to the right, the can features Ryan Reynolds/Hal Jordan and other members of the Green Lantern Corps. Following the Green Lantern promotional period, a new comic-inspired design by Kenneth Rocafort will appear on the packaging. Rocafort is the artist on the DC Comics reboot title Red Hood & the Outlaws, which comes out in September.

From the press release:

In keeping with Brisk’s tradition of putting creative control of the package artwork into the hands and heart of an artist, Brisk and Warner Bros. Studios chose well-known DC Comics artist Kenneth Rocafort to give Green Tea with Mango Dragonfruit a look that aligns with both what’s inside and the epic film, Green Lantern. The artwork reinforces the unique connection between green tea and the “green energy” that fuels the “Green Lantern” Corps, and serves as the first of a two-series design partnership. Following the Green Lantern promotional period, a new comic-inspired design by Kenneth will live on all Green Tea with Mango Dragonfruit packaging.

“I’m excited about this unique partnership with a progressive brand,” says Kenneth Rocafort. “It’s not every day that an artist is given the opportunity to create art in this way.”

You can see Rocafort’s packaging designs and read the entire press release after the jump.

*****

BRISK® AND WARNER BROS. GO “GREEN” THIS SUMMER
Green Tea with Mango Dragonfruit and epic film Green Lantern both launch in June

PURCHASE, NY. (June 8, 2011)-Brisk® Iced Tea, a product of the Pepsi Lipton Tea Partnership, announces today the launch of a new flavor-forward product to the group, Brisk Green Tea with Mango Dragonfruit. The new tea’s debut coincides with the release of Warner Bros. Pictures’ summer action adventure Green Lantern, which hits theaters on June 17. The movie is based on the popular DC Comics superhero, and stars Ryan Reynolds in the title role.

The Green Lantern and Green Tea with Mango Dragonfruit partnership follows on the heels of an eventful 2011. Brisk kicked off the year with a bang, revitalizing its iconic stop-motion animated web film series with Danny Trejo and Ozzy Osbourne, releasing a 30-second TV spot featuring Eminem, and establishing a handful of partnerships with tech powerhouses like Foursquare, Tongal and newcomer Instagram. Not surprisingly, Brisk, the innovative brand with an ever-growing fan base, is continuing to create new ways to keep this group on the edge of their seats-and they aren’t settling down anytime soon.

Catering to the ever-evolving needs of its millennial audience, Brisk’s latest flavor innovation combines tropical mango with exotic dragonfruit flavors for a green tea combination that is truly Brisk.

“We’re always listening to our fans-a group that proves to be a vocal one,” says Eric Fuller, Marketing Director, Brisk Iced Tea. “And we’re excited to introduce a Green Tea done the Brisk way. Our new Mango Dragonfruit is unique in both its tasty twist of flavor and edgy packaging design.”

In keeping with Brisk’s tradition of putting creative control of the package artwork into the hands and heart of an artist, Brisk and Warner Bros. Studios chose well-known DC Comics artist Kenneth Rocafort to give Green Tea with Mango Dragonfruit a look that aligns with both what’s inside and the epic film, Green Lantern. The artwork reinforces the unique connection between green tea and the “green energy” that fuels the “Green Lantern” Corps, and serves as the first of a two-series design partnership. Following the Green Lantern promotional period, a new comic-inspired design by Kenneth will live on all Green Tea with Mango Dragonfruit packaging.

“I’m excited about this unique partnership with a progressive brand,” says Kenneth Rocafort. “It’s not every day that an artist is given the opportunity to create art in this way.”

In support of the Green Tea with Mango Dragonfruit launch, Brisk and PepsiCo’s Frito Lay have teamed up for the Anyone Can Be Chosen promotion. To play, fans can enter their game code from specially marked Brisk and bags of Frito Lay’s Doritos, Cheetos and Ruffles snacks at http://www.anyonecanbechosen.com for a chance to win. Text entry instructions are also included on specially marked packages and point of sale displays. Prizes include: custom Green Lantern Xbox 360, movie tickets from Fandango.com, free digital DC Comics content, and the chance to appear in a future Green Lantern production. The promotion runs through July 31, 2011.

Brisk Green Tea with Mango Dragonfruit is available nationwide in limited-time 12-packs. In September, product will be available in 1-liter bottles and 24-oz. cans.

For more information about Brisk Iced Tea, visit www.drinkbrisk.com.

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2 Comments

NOW THAT’S BRISK, BABY!!!

now we can become the green lantern

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