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Even as DC Comics continues the rollout of the sweeping relaunch of its DC Universe titles, Warner Bros. Consumer Products is laying out a three-year calendar that sees the company “investing significant resource” in its superhero properties.
“Over the next three years there will be no escaping from the DC Universe as we deliver on our commitment to produce new content,” Bruno Schwobthaler, senior vice president of sales and business development for Warner Bros. Consumer Products Europe/Middle East/Asia, tells Licensing.biz.
The licensing agenda begins, of course, with the Green Lantern movie, which opens next week, and continues with upcoming big-screen adaptations The Dark Knight Rises and Man of Steel. But it also includes the animated Green Lantern: Emerald Knights, the Green Lantern: Rise of the Manhunters video game, the Batman Live arena tour, and projects geared toward younger audiences.
“We’re taking a franchise approach to the brand and investing in original animation targeting children,” Schwobthaler says. “This will ensure that the brand has something to offer superhero fans of all ages, lives beyond a single movie release and claims its position alongside superheroes such as Batman and Superman.”