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‘There will be no escaping from the DC Universe’

The Warner Bros. mural (photo by Jonah Weiland)

Even as DC Comics continues the rollout of the sweeping relaunch of its DC Universe titles, Warner Bros. Consumer Products is laying out a three-year calendar that sees the company “investing significant resource” in its superhero properties.

“Over the next three years there will be no escaping from the DC Universe as we deliver on our commitment to produce new content,” Bruno Schwobthaler, senior vice president of sales and business development for Warner Bros. Consumer Products Europe/Middle East/Asia, tells Licensing.biz.

The licensing agenda begins, of course, with the Green Lantern movie, which opens next week, and continues with upcoming big-screen adaptations The Dark Knight Rises and Man of Steel. But it also includes the animated Green Lantern: Emerald Knights, the Green Lantern: Rise of the Manhunters video game, the Batman Live arena tour, and projects geared toward younger audiences.

“We’re taking a franchise approach to the brand and investing in original animation targeting children,” Schwobthaler says. “This will ensure that the brand has something to offer superhero fans of all ages, lives beyond a single movie release and claims its position alongside superheroes such as Batman and Superman.”

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Comments

11 Comments

Liefeld. They have Rob Liefeld drawing Hawk & Dove. Holy fresh and new!

TerrorFromTheYear5K

June 8, 2011 at 7:39 am

Honestly, I don’t mind Liefeld’s art. I’m not an art snob. Also, that has nothing to do with this article, so go flame somewhere else, you Drunk.

You will be able to escape feet, then.

But I thought I lived in a Marvel universe … I see Spider-Man swing by my window at least once a week!

ProTip – Spider-Man always, always wears pants. The guy outside your window is just a pervert.

…and that’s not webbing.

Sounds like we’ll be seeing more DC cartoons shortly. GOOD. DC’s not inferior to Marvel; they’ve just done a poor job selling their brand.

Sounds like a challenge to me B)

Ricardo Amaral

June 8, 2011 at 12:02 pm

This post seems very much in line with the whole revamp idea: focus on franchises (less on creators), each book with a hook that can be explored elsewhere (meaning: not only a comic book).

“You know, for kids.”

Ehhh. Just another PR puff piece. WB says this kind of stuff annually, and it hardly ever takes.

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