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The first issue of BOOM!’s Elric: The Balance Lost, by Chris Roberson and Francesco Biagini , hit comic stores and digital outlets today, along with a dedicated website that’s aimed at not only promoting the book but also educating non-comics fans about the medium.
The site, elriccomic.com, includes a 10-page story starring Elric, as well as information on where to buy it (both in print and digitally), a backgrounder on Elric and creator Michael Moorcock, and an FAQ that answers questions about the publication frequency, how trade paperbacks work and even what a variant cover is. Much like they did with their Hellraiser PDF, which was aimed at horror fans in general and Clive Barker fans in particular who might not read comics, BOOM! is attempting to introduce potential new comics fans to how things work in the world of comics.
In the press release they emphasized how digital comics are more than just an iPad thing:
“With ELRIC, we’re not only focusing on print and mobile devices exclusively, but getting out onto internet browsers that billions of people use every day,” says Marketing & Sales Director Chip Mosher. “While there are only 25 million iPads out in the marketplace, there are billions of potential readers that have the ability to find comic books through their internet browsers. With our ELRIC microsite at www.elriccomic.com we’ve not only included a complete prelude for free, but information on how and where to buy our comics both in print and digital — linking to both print, mobile vendors, and the lesser-known web-based option where you can buy and read through the browser as well.”