Robot 6

Comic Couture | Marvel teams with the Dallas Cowboys for apparel line

I think if I mention the NFL and Marvel Comics in the same blog post, there has to be a reference to NFL SuperPro. Union rules, or something. So there you go.

With that out of the way … Marvel and the Dallas Cowboys announced this week a line of T-shirts, hoodies and other apparel featuring the football team and Marvel characters. “Through an agreement that enables the Dallas Cowboys to license Marvel’s Super Heroes, the team will develop co-branded merchandise featuring Captain America, Spider-Man, Iron Man, Thor, and many other Super Heroes decked out in Cowboys’ team colors, logos and jerseys.” What, no Rawhide Kid, Two-Gun Kid or Kid Colt?

If you’re thinking these might be popular with comic retailers in the Dallas area, the Fort Worth Star-Telegram had the same thought, as they reached out to Lone Star Comics owner Buddy Saunders, who owns six stores in the Metroplex. “Sports fans are predominantly male, and comic fans are predominantly male. It’s sort of like branding yourself with two things — the team you like and your favorite superheroes,” he told the paper.

This isn’t the first time that Marvel has crossed over into the world of sports merchandise. Marvel characters have appeared on several NBA shirts, including the Hulk on a Celtics shirt and of course the infamous one for the (cough, cough) world champion Miami Heat.

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Comments

7 Comments

Weird. You’d think Thor would’ve thrown his support behind the Vikings…

Simon DelMonte

July 7, 2011 at 6:09 am

The Cowboys are once again (Captain) America’s team.

Can we look forward to the Hulk on Jets or Eagles gear, Giant Man on Giants shirts, and the Washington Red Hulks?

Two truths: Marvel and Dallas Cowboys WILL license anything.

Bob F: True dat.

I thought this was embarrassing until I scrolled down and saw the article about Marvel licensing their characters to “Monstermaggedon” Monster Truck rally.

Do you have any spare facepalm? I seem to have run out.

why would a norse god and two new yorkers support the dallas cowboys?…they should be ashamed

If you want to get real technical I bet Cap wouldn’t really care for football being from the 40s.

They should do an X-men one next

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