Axel-In-Charge: Extending "Secret Wars," Excitement for a "Totally Awesome Hulk"
[Reader question:] Why do writers persist on doing controversial directions/stories that are disliked by fans? We pay good money for these books, so we should naturally get something we enjoy. Consumers shouldn’t feel compelled to vent frustration about their purchases.
[Tom Brevoort:] Writers don’t do stories specifically to piss off fans. Writers write stories about which they feel passionate and invested. As a reader, you’re entitled to one thing and one thing only: a reading experience in exchange for your purchase. And if you like that reading experience, the expectation is that you’ll come back for more. But the audience does not and should never be in control of the stories. Writers are writers because they know how to do what audiences don’t know how to do—tell stories that affect you and move you. It’s way tougher than it looks. Storytelling isn’t a democracy, you don’t get a decision in how the stories go. All you get is your one vote, with your dollars or your feet.
— Marvel Senior Vice President of Publishing Tom Brevoort, drawing the line on fan entitlement. See also Grant Morrison on nerd culture and Bryan Lee O’Malley on A Song of Ice and Fire. There’s something in the air.