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SDCC ’11 | Disney to unveil Marvel Press imprint at San Diego

Disney Publishing Worldwide will be in San Diego next weekend to unveil Marvel Press, a new line of children’s books based in the Marvel Universe. It looks like these will not be comics but “picture books, chapter books, novels, and storybooks”—there’s a bit of redundancy in that statement. The line will be featured in the Disney/Marvel Team Up panel at 3 p.m. on Sunday, with Marvel and Disney editors showing off their Marvel Origin Storybooks line. (The Disney press release makes this sound like breaking news, but the first three books are already available in stores.)

Disney will also be showing off their Disney Comics iOS app and they will have heaps of plain ol’ books at their booth (#1016), including limited quantities of upcoming releases. There will be giveaways: Phineas and Ferb masks and magazines, Rick Riordan Heroes of Olympus pens, and more. Filmmaker and author Don Hahn will be giving a panel on “Why We Create” and also signing copies of Brain Storm and The Alchemy Animation, and illustrator Joey Chou will also be there to sign his picture book It’s a Small World.



“picture books, chapter books, novels, and storybooks”—there’s a bit of redundancy in that statement.

Actually, each of those is a specific term for a distinct type of book in the children’s market. Picture books are usually oversized, mainly illustrations with a few words per page for very young readers or for being read to; chapter books are pre-teen novels or nonfiction that are mostly text but frequently has spot illustrations throughout; novels (or “YA” for young adult) are gear for young teenagers, and storybooks generally refer to a book that retells a specific adventure–generally one from a movie or television series, often accompanied by still frames.

Disney seems to have a solid line on the range of books they are publishing based on Marvel properties, and I will be interested to see how they’re produced and how they sell in the market.

@Bully (an odd name considering how neutral and reasoned your argument is)

Aren’t chapter books just novels (i disagree with you saying novels are for teens, what are adult books called then?) with chapters?

@Kur: I think Disney is specifically using the term “novel” as shorthand for YA novel as opposed to one of the other categories. A chapter book, in children’s literature, could be considered a subset of the novel with, as Bully points out, spot illustrations and chapters, obviously novels may include either or both of these features. But a chapter book is specifically designed for a young reader and is marketed as such (not just by booksellers, elementary school teachers will refer to chapter books). It seems to me that these markings indicate Disney knows its potential audiences.

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