Axel-In-Charge: Navigating the "Civil War II" Landscape, Bringing DMC to Marvel
Infamous for its protests against the Church of Scientology and website attacks on Sony, Visa and, most recently, Bay Area Rapid Transit, the loose-knit hacker group Anonymous is perhaps best known for a single image that’s become a symbol of its anarchic movement: The V for Vendetta-inspired Guy Fawkes mask worn by its members in public protests.
However, as The New York Times notes this morning, each of those masks purchased by the largely anti-government, anti-corporation activists puts money in the coffers of Time Warner, one of the world’s largest media conglomerates. The parent company of DC Comics, which published the Alan Moore-David Lloyd miniseries in the United States, and Warner Bros., which released the film adaptation in 2006, owns the rights to the image, and receives a licensing fee for each mask sold.
And there are a lot sold, thanks largely to the Anonymous movement. Rubie’s Costumes, the New York company that produces the masks, sells more than 100,000 a year; by comparison, it sells only about 5,000 of each of its other masks.
But it wasn’t until recently that Rubie’s knew why Guy Fawkes was a bestseller. “We just thought people liked the V for Vendetta movie,” Rubie’s executive Howard Beige tells the newspaper. “Then one morning I saw a picture of these protesters wearing the mask in an online news article. I quickly showed my sales manager.”