Robot 6

Marvel’s in the kitchen with Williams-Sonoma

Marvel and Williams-Sonoma announced today that they’re partnering on a line of bakeware merchandise, including cookie cutters, aprons and more, that will be sold by the retailer.

The products are available now on the Williams-Sonoma website, along with a custom comic book that features the Avengers fighting the Frightful Four while a shrunken Jarvis makes hamburgers (really). The 12-page comic was written by Marvel’s resident foodie, C.B. Cebulski, with art by Todd Nauck.

Products will also be available in Williams-Sonoma’s retail shops in the United States and Canada.

“Building upon our incredibly successful relationship with Williams-Sonoma Inc., we are excited to launch a great new line of merchandise at Williams-Sonoma stores, bringing the Marvel brand to another audience and product segment,” said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment, in the press release. “We are working with Williams-Sonoma on helping kids and adults spend time together in the kitchen.

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Comments

3 Comments

i love that the hulk is attending the cooking class in the picture above.

Wouldn’t a Williams-Sonoma/Achewood partnership make more sense?

It’s very strange to me how Todd Nauck has become Marvel’s go-to guy for these sorts of things.

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