Robot 6
The Hero Initiative’s questionable political tweet [Updated]
A crude political comment that’s appeared for most of the day on the Twitter feed of The Hero Initiative has apparently gone unnoticed by most of the charitable organization’s more than 3,000 followers.
The tweet, “America! Stick your dick in the crazy!,” popped up early this morning as part of a tongue-in-cheek meme devoted to potential campaign slogans for Rep. Michele Bachmann, a Republican presidential candidate. Twitter memes aren’t at all uncommon — they appear daily without fail in the “Trends” column — but it’s unusual for an organization reliant on volunteers and donations to wade in with a remark so potentially, or patently, offensive.
Only two of The Hero Initiative’s Twitter followers responded to the comment: One wrote, “Love the cause, not so much the twitter feed,” while the other asked, “Can I get a refund on my 2011 membership?”
It seems likely the tweet wasn’t intended to be sent from The Hero Initiative feed, but instead from the personal account of an organization staff member. If that’s the case, it’s a matter of carelessness rather than poor judgment. However, it remains crude no matter what.
Hero Initiative President Jim McLauchlin didn’t respond to a request for comment by press time.
Updated (6:51 p.m. PT): McLauchlin responded in the comments below, explaining, “We had a spam problem over the weekend as well while I was on the road as well. Just saw this, and we have deleted the message. Passwords changed.”

27 Comments
Jim Deal
August 16, 2011 at 6:23 pm
Wow – just wow.
Ian Explosivo
August 16, 2011 at 6:24 pm
Hilarious!
Tim O'Shea
August 16, 2011 at 6:27 pm
What amazes me is that they have yet to delete the tweet. If it was an accident, then fix it.
Rachel Pandich
August 16, 2011 at 6:30 pm
I saw it and laughed and laughed and laughed. I figured since it wasn’t deleted it was on purpose. Bachman IS insane after all.
Jim Deal
August 16, 2011 at 6:35 pm
Rachel: You may think it’s funny and you may think Bachman is nuts (we agree on that), but allowing that tweet to go out on a charitable institution’s twitter account, a group that relies on donations from people who may not agree with you and I, is insanely careless. And to not have dealt with it yet is even more careless. Is this a serious charity with employees who watch over things? I’m guessing not.
the Prowler
August 16, 2011 at 6:38 pm
I don’t see what’s questionable about calling a spade a spade.
Chris Jones
August 16, 2011 at 6:42 pm
Jim hit the nail on the head-not a good way to get money, not a good way for an organization to comport itself.
Jim McLauchlin
August 16, 2011 at 6:47 pm
Folks,
We had a spam problem over the weekend as well while I was on the road as well. Just saw this, and we have deleted the message. Passwords changed.
Kevin Melrose: Never heard from you. Do you have current contact info? I’m reachable at: james.mclauchlin.778 (at) gmail.
Jim McLauchlin
Mark Waid
August 16, 2011 at 6:53 pm
I’ve looked into this, made some calls, and, trust me, the account password is being changed even as we speak. (@HeroInitiative apparently also had some spam tweets go out last week, I just learned; this problem isn’t limited to one weird tweet.) Even I–the outspoken uberliberal who is not shy about using my own PERSONAL account to opine that Bachmann is bizarre–would be the first to argue that the Hero Initiative organization should stay apolitical. (Also, it’s a pretty crass joke that I’m not sure makes much sense.) We just need to be more vigilant about protecting our social media accounts, and we will be.
Tim O'Shea
August 16, 2011 at 7:43 pm
Sorry to hear its Twitter account got hacked and glad to learn what had happened.
Joe Blow
August 16, 2011 at 8:12 pm
OBAMA! OBAMA! OBAMA! OBAMA! 4 MORE YEARS!!! You can’t stop it, his reign will endure!
Flip Maker
August 16, 2011 at 8:35 pm
I did a search on that hashtag and didn’t find any similar tweets. Seems like someone just made a mistake is all, but doesn’t sound like a hacking.
Paul
August 17, 2011 at 1:47 am
The only people offended by this potent bit of truth are the ones with a grade school education and the terminally stupid. No harm, no foul.
Paul
August 17, 2011 at 2:28 am
I’m not the same Paul, and I don’t agree. It’s crass.
Marc C
August 17, 2011 at 5:16 am
Hilarious–what I find very offensive is the fact that there are now two Republican candidates who are believers of dominionism. Do look this up. I identify as a Christian, but Bachmann actually thinks it is her God given right to govern and that all American institutions ought to be explicitly Christian. I am all for the Judeo-Christian tradition, but this is too much. Apparently separation of Church and State means nothing any more: far worse offence than the mixture of charity and politics.
The World Jones Made
August 17, 2011 at 5:19 am
Hear, hear.
Paul
August 17, 2011 at 5:48 am
I don’t think this was hacking, just stupidity. Guess this years membership was my last….
Chris Kiser
August 17, 2011 at 7:00 am
I see so many left-leaning posts from comics creators in my Twitter feed that I’d probably have just scrolled past this one without giving half a thought to it!
Tom Nook
August 17, 2011 at 7:58 am
Little hard to believe someone is going to hack a twitter account to post a political tweet in the left-leaning comic industry. How about not taking the Anthony Weiner “I GOT HACKED” route and just apologize and dismiss whoever on the staff thought it was a good idea to post this on the main account?
Generalzod33
August 17, 2011 at 9:52 am
How about you people stop thinking you are an arm-chair Sherlock Holmes, chalk it up as a weird one-time error and just leave it alone? One tweet, under ANY circumstances, hack or no hack, does not make the Hero Initiative a bad organization. I’ve been volunteering for them for over five years, and I’ve seen the good they’ve done. I’m not bothered in the slightest by this; it’s a NON-ISSUE.
Jacob
August 17, 2011 at 11:08 am
Funny how when these things happen the first response is “we were hacked, but we fixed it and now everything’s ok.”
I’m calling bullshit.
Flip Maker
August 17, 2011 at 12:05 pm
Generalzod23: Yes, Hero Initiative does good. No one is debating that. But this is a ridiculous explanation for what happened and totally not believable. And that concenrs me and everyone else here who are calling BS. It sounds like a manufactured explanation and that brings up a lot more questions. See Anthony Weiner for how not to respond to an accidental tweet.
Xenos
August 18, 2011 at 12:24 am
I think such a post would be more appropriate from the CBLDF, not Hero Initiative. Good to see they caught the spam / hacker and fixed things.
Tim O'Shea
August 18, 2011 at 6:11 am
Fascinated to see the number of folks making comments here that have, in essence, called Jim McLauchlin and Mark Waid liars. I respect both of them too much to doubt the they’re telling the truth. Amazing, despite the amount of good that this organization does, how quickly folks are willing to turn on the group.
Flip Maker
August 18, 2011 at 11:22 am
Tim: I think that’s a tad unfair especially given the evidence and no one is calling Mark Waid a liar. Mark simply said he believes in the organization and he is not an employee. The problem is the explanation given just doesn’t make a lot of sense and calling it in to question is both fair and appropriate. This has been a mishandled bungle — why no tweet on the official twitter account apologizing for the “hack?” The only word R6 got was in a comment thread, not an official response to the inquiry?
The Hero Initiative is a great organization doing great things that mishandled a mishap and that, sir, is a completely fair criticism.
Victor
August 18, 2011 at 1:14 pm
Based on this tweet alone, I will be getting a membership and donating generously! Hacked or not, this tweet is brilliant! Those of you “offended” by the tweet: I didn’t know people like you read comics–hell, I didn’t know people like you knew HOW to read!
Tim O'Shea
August 19, 2011 at 5:31 pm
Flip, sorry for not getting back to you sooner. Your responses were questioning the version of events, couched within a concession that you respect the work the organization does. Note that I wrote “in essence, called Jim McLauchlin and Mark Waid liars”.
No one literally called them liars, but you have one poster declaring: “I don’t think this was hacking, just stupidity. Guess this years membership was my last….” Another poster “How about not taking the Anthony Weiner “I GOT HACKED” route and just apologize and dismiss whoever on the staff thought it was a good idea to post this on the main account?” A third: “I’m calling bullshit.”
All three are questioning the validity of the version of events offered by McLauchlin (and with Waid, he recounted what he had been told, but I took it as a statement of support on Waid’s part, that he took what he was told at face value). So to challenge what they say is implying that the people are not telling the true version of events. How can that not be construed as accusations of lying?