Robot 6

Quote of the day | Hey, even Deathstroke was surprised

“The bottom line here is two-fold: on the one hand, I feel like a lot of retailers didn’t take this seriously. It’s either because we’ve seen relaunches before or because they weren’t sure of the quality of some of the titles. I mean, there was essentially zero information. You had a cover and a creative team. That’s all you had to go off. From what I’m seeing, with people from pretty far away contacting us about books, I think some retailers just weren’t well prepared. On the other hand, there were some cases where there was no way to prepare. If you’d have told me last year that 50 copies of Deathstroke wouldn’t last me an afternoon, I’d have told you you were crazy. There’s no way to know. If you’d ask, ‘What’s your feeling on a Frankenstein, Agent of S.H.A.D.E. series?’ I’d have had no way to know.”

Jermaine Exum of Acme Comics in Greensboro, N.C., on what the response to DC Comics’ New 52 titles reveals about the direct market

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What a problem to have.

Same things been happening at my LCS he’s sold out of nearly everything but one or two titles by noon. I don’t think anybody could have expected the kind of push this first month has had. The real test will be how long it can be sustained.

Very nice quote by a retailer that really knows his stuff.

Acme is one of the best retailers in the country in large part because of Jermaine and Stephen keep up with things the way they do. it really is a great store.

(It’s Acme Comics in Greensboro, btw.)

My retailer said something to the same effect. He said he’s never had as much of a guessing game as trying to figure out how much of each of these titles to order…

This is a big problem for the DC relaunch.

I usually get my comics on Wednesdays after work. Been doing it for so many years at the same store I could walk it in a coma. I get there and all the week 1 books are sold out. I don’t have a pull list (never have) because this is a big store and sell outs have rarely been a problem on a Wednesday afternoon.

Week 2 I decide to go at lunch and I get most of what I want but three of the new titles are sold out. The store’s only been open for 2 hrs and 15 minutes by the time I get there.

Both weeks I have seen new faces asking where the DC books are and no luck. The manager of the store is watching sales walk out the door and there’s not much he can do about it. He always mentions ‘second prints are coming’ but he’s pretty skeptical the new customers will return. The hype is what got them in the store, the possibility of sampling something they might like. If they’re not somewhat devoted to comics what are the chances of returning when they couldn’t get what they wanted in the first place. There’s also a chance the new customer could decide to go and download a new book to test it out. We live in a ‘I want it now society’ and people don’t like waiting for the second prints to arrive.

What happens in three to four months when the hype is gone? The customers who didn’t get the #1′s don’t care anymore because they feel they missed out when they were interested, the other new faces decide they still aren’t interested in comics and would rather spend the money on other things and your left with me and the usual suspects of the aging comic book crowd.

I hope that’s not the way it works out but if I was a betting man…

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