Robot 6

Trailer offers sneak peek at DC’s All-Star Western #1

Writer Justin Gray got in on the New 52 trailer action over the weekend with the premiere of a teaser for All-Star Western #1, which teams Jonah Hex collaborators Gray and Jimmy Palmiotti with The Spirit artist Moritat:

Even when Gotham City was just a one-horse town, crime was rampant – and things only get worse when bounty hunter Jonah Hex comes to town. Can Amadeus Arkham, a pioneer in criminal psychology, enlist Hex’s special brand of justice to help the Gotham Police Department track down a vicious serial killer? Find out in this new series from Hex writers Justin Gray and Jimmy Palmiotti, with lush artwork by Moritat (The Spirit)!

The 40-page All-Star Western #1 arrives in stores Sept. 28.



Cool art, but bad trailer. Again, I don’t get why DC is not supporting the creative teams and bringing in someone who has done motion comics work/trailers and hire them to create consistent and worthy promotional materials for these books. It seems like an afterthought, yet it could be a real valuable way to attract new readers to books.

I’ll likely pick up the book because of the art but just like the BoP trailer I have no clue what the storyline is, why I should care and take a chance for $2.99. A well done trailer could go viral and capture attention. It works for films.


Trailer aside (I honestly didn’t watch it), this is the one book that I have full faith and confidence in. Moritat is *excellent*, and if Gray and Palmiotti can keep up the quality level from the Jonah Hex series, you can not lose with this title.

I’m a sucker for a western, and Palmiotti and Gray have *never* let me down with Jonah Hex. This one’s already on the pull list.

And while the trailer did nothing to convince me to buy the book, I can see how someone Googling around having heard about the “New DC” might find these trailers and get interested enough to get into a comic store. Anything that brings readers into comics is GOOD.

I agree Rob. The book looks great and while I haven’t followed Jonah all that much this might be one that hooks me.

I’m afraid though that someone just Googling around and finding these trailers it isn’t going to drive them to a store at all. I’m preaching to the choir here I know, I just am frustrated I guess that so much is riding on this push for DC that you’d think they would pull out as many stops as possible. I realize that they have a limited promotional budget but if they couldn’t afford a film/trailer editor then they could’ve got creative at least…open it up to a contest then…enlist the fans to create their own trailers using approved content for each book, people vote and then winning trailer is the one DC uses, the winner gets signed swag, etc. it goes viral among the community and certainly the trailer creator’s friends and family. I don’t know…I just want this to do well for the creative teams behind the books and the industry overall. I’ll stop now ;-)

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