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Diamond Comic Distributors announced at Thursday’s retailer breakfast at New York Comic Con that it will add another Free Comic Book Day event, set for Halloween 2012.
ICv2.com reports that while the traditional FCBD will still be held May 5, 2012, Diamond found interest from publishers in supporting a second, similar event on Halloween, “which has become, next to Christmas, the holiday with the most retail impact.”
Many retailers already hold kid-focused events on Halloween, with some giving away comics left over from Free Comic Book Day. Diamond has in the past encouraged stores to give away themed kid-friendly minicomics as “sugar-free safe bag stuffers.” This year’s selections include 16-page issues of Scary Godmother, Archie’s Laugh Comics, Donald Duck and The Smurfs. However, next year’s offerings will be part of a full-fledged Free Comic Book Day event.
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