Axel-In-Charge: Navigating the "Civil War II" Landscape, Bringing DMC to Marvel
Have you seen the video of the baby who plays happily with an iPad but gets frustrated when she tries to tap and swipe a print magazine? That’s what I thought of when I heard that Diamond Comics Distributors has inked a deal with Rovio, the company that makes the insanely popular Angry Birds game, to distribute Angry Birds books. Really? Angry Birds books? But when I read the press release, I realized that it’s actually kind of cool—the books include an egg cookbook and two finish-the-drawing books, so they are interactive and fun, as opposed to, say, an Angry Birds novel, which couldn’t help but be boring.
Anyway, Diamond will be the exclusive distributor for the books, which start rolling into bookstores later this month. First up is Angry Birds Bad Piggies Egg Recipes, which combines egg thievery with egg cookery and may be the first-ever action cookbook. Later this month, we will see Angry Birds: The Big Red Doodle Book and Angry Birds: The Big Green Doodle Book, two books filled with unfinished drawings for readers to complete and improve as they see fit. (You know, it seems like this unfinished-drawings racket might be a good one for some more mainline comics artists to get into.) More books are planned for next year.