Robot 6

Strawberry Shortcake gets its own app

Oh, the cuteness! Ape Entertainment has just released a Strawberry Shortcake app, based on the iVerse platform and featuring three of their new Strawberry Shortcake comics priced at $1.99 each (plus a free preview). The comics are a few months old, but that’s hardly going to matter to the core Strawberry Shortcake demographic; what will matter is that these comics are colorful, competently drawn, and full of lively characters and silly situations.

The big digital-comics news this week was that the publisher IDW, an early iVerse partner, migrated to comiXology for support of its apps. Where iVerse seems to be hanging tough is in the kids’ market—they also run the Pocket God app, and when I spoke to iVerse CEO Michael Murphey a few weeks ago, he said that their biggest selling properties were not adult comics on the iPad but children’s comics on the iPhone/iPod Touch: “Our largest selling products are kids’ products,” he told me. “Kids get the hand-me-down phones and iPod Touches. As they start getting the hand-me-down iPads after Christmas this year, that will evolve.”

In that context, a stand-alone app makes a lot of sense; Strawberry Shortcake is easy to discover in the iTunes store, and you don’t have to download a separate comics reader or create an account to use it. I do think some extras would really send this app over the top, though. A separate Strawberry Shortcake game app already exists, but it would be nice to see some puzzles, coloring pages, even music or videos, to bump up the fun content even more.

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