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The fantasy-action-comedy comic Skullkickers was one of the surprise hits of the past year, and now the creators are going to post the back issues on Keenspot. The web version starts out with two prequels, short stories that writer Jim Zubkavich and artist Chris Stevens created for Image’s Popgun Anthology.
While it may seem odd to post a comic for free while it’s still available for sale, this move makes a lot of sense: I’m guessing single issues that came out more than a year ago are no longer readily available (although digital editions still are at comiXology), but as the trades have sold pretty well, the creators may figure the value of the new readers who will come to the comic through Keenspot — and ultimately buy the print or digital editions — will more than compensate for any sales lost from those people who might have paid but decided to read Skullkickers for free instead.
This is a calculation every creator should make, because it may lead them to choose, as Zubkavich & Co. have done, to pre-empt the pirates and make their work available online on their own terms.