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In a clever bit of product placement and cross-promotion, DC Comics is offering “Evolve or Die” T-shirts featuring Travel Foreman’s cover for Animal Man #1 just ahead of the shirt’s debut in the seventh issue of the series. It certainly makes sense within the context of the relaunched title, which opened with a Believer interview in which Buddy Baker was asked how it felt “to have your face plastered on kids’ dorm rooms and T-shirts all over the country.”
The shirts will be available in direct market stores, and at GraffitiDesigns.com, at the end of the month (prices range from $18.95 to $24.95, depending on size). There’s no word yet as to when we should expect that “World’s Best Grandpa” design.
Animal Man #7, by Jeff Lemire and Steve Pugh, arrives March 7.