Robot 6

DC and comiXology launch Vertigo branded app

When DC Comics and comiXology initially launched their branded DC app, you could find both DC Comics and Vertigo books in it to download. The in August of 2010, all the Vertigo titles disappeared from the app’s store. The DC app is a 12+ age-rated app, and the more adult content of Vertigo books didn’t meet Apple’s standards for being aimed at 12-year-old kids. Vertigo titles were relegated to being sold through the Comics by comiXology app … at least until today.

DC Entertainment and comiXology have launched a Vertigo app to sell and promote all of Vertigo’s digital titles. To kick it off, they’re holding a three-day in-app sale on all Sandman titles, which you can download for 99 cents each.

The timing couldn’t be better, as Vertigo prepares to launch four new titles over the coming weeks, starting with the Fables spinoff title Fairest today. As for the app itself, it’s no different than the other comiXology apps in terms of functionality, at least as far as I can tell in the first few minutes of installing it. And like those apps, it will automatically sync up your digital Vertigo purchases made elsewhere when you log in.

“Making all of our digital titles available in one downloadable location provides readers even more accessibility to our vast array of ground-breaking stories. What’s better than that? I can’t wait to get the app on my phone.” said Karen Berger, executive editor, Vertigo. “With four new series launching in March, this is the perfect time for fans to download the Vertigo app and keep coming back each and every week.”

“As the digital landscape becomes increasingly crowded, this stand alone app underscores DCE’s commitment to growing and spotlighting Vertigo by directly addressing its unique reader base,” stated Hank Kanalz, senior vice president of digital, DC Entertainment. “Vertigo fans can now access same day digital content faster and more conveniently on their iOS devices.”

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“New Sandman bedsheats now in deep red, aqua teal, and blueberry blue at your nearest Walmart!”

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