Robot 6

‘The most important new character in Archie history': Kevin Keller marriage issue sells out

And somewhere, “one million” moms scream, “NOOOOOOO!”

Archie Comics announced today via press release that Life With Archie #16, which features the marriage of Riverdale’s first gay character, has sold out. I really dig this quote from their CEO:

“Kevin will always be a major part of Riverdale, and we’re overjoyed, honored and humbled by the response to this issue,” said Jon Goldwater, Co-CEO of Archie Comics. “Our fans have come out full force to support Kevin. He is, without a doubt, the most important new character in Archie history. He’s here to stay.”

The issue caught the attention of the American Family Association and their OneMillionMoms website earlier this week, as the group targeted Toys “R” Us for selling the comic in “the last place a parent would expect to be confronted with questions from their children on topics that are too complicated for them to understand. Issues of this nature are being introduced too early and too soon, which is becoming extremely common and unnecessary.” Goldwater told us then that Keller “will forever be a part of Riverdale, and he will live a happy, long life free of prejudice, hate and narrow-minded people.”

You can find the complete press release after the jump.



New York, NY (March 1) — Archie Comics, the home to some of the world’s most recognizable characters — including Archie, Jughead, Betty and Veronica, Josie and the Pussycats and Sabrina, the Teenage Witch — is proud to announce that the company has sold out of LIFE WITH ARCHIE #16.

The issue, which has received widespread media attention around the world, including coverage from ABC NEWS, REUTERS, THE HUFFINGTON POST, GAWKER, THE DRUDGE REPORT, THE NEW YORK TIMES,, ENTERTAINMENT WEEKLY, THE ADVOCATE, OUT MAGAZINE, FOX NEWS and more, features a historic moment for Kevin Keller, the first gay character in Riverdale: He gets married.

“Kevin will always be a major part of Riverdale, and we’re overjoyed, honored and humbled by the response to this issue,” said Jon Goldwater, Co-CEO of Archie Comics. “Our fans have come out full force to support Kevin. He is, without a doubt, the most important new character in Archie history. He’s here to stay.”



Any information about the press run or numbers ordered?


Normally I take issue with using the Horns for non-metal related events but in this case I’ll make an allowance.

One wonders if the One Millions Moms bought all the issues just to remove them from “impressionable eyes”.

Matty Macomber

March 1, 2012 at 2:16 pm

@Squashua – I doubt it… I think they’d be scared of catching the Gay.

Just goes to show you that no publicity is bad publicity!

Rollo Tomassi

March 1, 2012 at 3:12 pm

As per usual, OneDozenMoms ironically brought more attention to the entire issue, than if they’d just kept quiet about the entire thing.

I’m betting they missed that bit about the meek inheriting the earth, which is why they don’t recognize the abrasive irrelevance of their holy, high-profile outrage ;)


March 1, 2012 at 4:09 pm

Have been really enjoying this comic, even before this landmark issue. Now that Kevin and Clay are part of the mix, it’s even better.

I should have checked at Walmart this afternoon – that’s the only place that i ever see this magazine for sale. it’s pretty hard for a newsstand distributed publication to “sell out” because they are returnable. They are overshipped – you send out 8 issues hoping to sell 2 or 3 – you don’t actually know your sales until well after the next few issues have already gone out.

So does this mean that Archie has no more issues to send out for re-orders, or does it actually mean what it sounds like – there are no issues available anywhere on any newsstand?

Either one is positive – and Archie Publications’ response to the boycott/protest makes me want to support the publication even more. I remember reading many Archie comics back in the day. The irony here is that the ones I saw the most were the Christian ones sold by Spire!! Guess the social advocates of today forgot about that part of the Archie legacy, huh?

I applaud Archie Comics, after decades of banality they are finally taking chances. If this sell out is due to public interest, congratulations, but I would caution against early celebration because of a similar sell out of Alpha Flight #106 way back in 1992, when Northstar announced that he was gay. My local comic shop sold out because one white-haired old lady bought every issue. I doubt that she was a fan of either Alpha Flight or homosexuals, but probably was a fan of book burnings.

Haven’t been this happy and excited about Archie comics, since I was a kid.

I bought the variant cover of the first issue of Kevin Kenner comics. It showed the Gang and Kevin in classic retro-style with the name Kevin done up like the Archie title. (I should say that I bought it because my name is Kevin.) I was shocked, but also very impressed when I realized that Kevin was a gay character. Archie Comics have always been about getting along despite differences (wealth, race, education level). Nice to see they’re still carrying the torch.

Archie should send One Million Moms a thank you card for the extra publicity. The censorship groups still haven’t learned from the days they helped make Married with Children a hit.

If “new” is defined as “introduced later than the first issue”, then I think the most important new character in Archie history is probably Veronica.

And Archie’s had enough new characters who eventually faded and disappeared that I wouldn’t count Kevin as a pillar of Riverdale just yet. On the other hand, none of those characters had nearly as much effort put into them as Kevin’s had, so who knows.

But pedantry aside, seeing the market stick it to One Million Moms is definitely nice, and I’m always glad to see Archie do well. Given their creativity over the last three years, they definitely deserve it.

Woo hoo! Good one Archie! Congratulations!

@frank Do you realize you just put homosexuality on the same level as threesomes and bestiality?

Oh, frank’s comment disappeared :)

Where are they registered?

— MrJM

Queremos leer a Archie en latinoamérica!!!

Increíble como se mantiene con varias series regulares y mucha popularidad Archie después de tantos años, increíble que Riverdale se adapte a lo que sucede hoy en día.



March 2, 2012 at 4:26 pm

I have read Archie Comics as a small child. Today, I will be canceling my subscription to Archie Comics.

Children are being targeted with political agendas by adults. Disgusting. I don’t care if this comment is removed or it doesn’t fall into the popularity of these groups behind this junk.

This is an insult to the original author and its fans. Leave the kids out of it.

Bull. ‘Cancelling your subscription’? Really? Kevin Keller’s been around for years at this point, don’t pretend his existence is some shocking revelation.

I’m sorry “don’t be a selfish bigoted asshole” is a message that violates your belief system, I’m sure you’ll have an earful about this for your buddies at the next cross burning.

I love how strongly Archie Comics has gotten behind Kevin Keller. They acted surprised when there was a big to do about his first appearance and now it seems like they just love rubbing it in people’s faces that Riverdale is one of the most diverse places in comics. Good for them.

As far as the One Million Moms thing, they do realize all they’ve done is make Archie Comics money, right? Did they learn nothing from the Ellen Degeneres and JC Penny’s debacle?

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