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DC Comics corporate sibling Entertainment Weekly has unveiled what it calls a rough cut of the 30-second television spot set to premiere Tuesday for Before Watchmen, the sprawling — and much-discussed — prequel to the seminal 1986 miniseries by Alan Moore and Dave Gibbons.
According to Fast Company, the ad will air on IFC, BBC America and G4, as well as on social media, with an extended one-minute version appearing on the DC website. The first of the seven miniseries, Darwyn Cooke’s Before Watchmen: Minutemen, debuts in stores and online Wednesday, leaving a narrow window for the promotional blitz.
However, John Cunningham, DC’s vice president of marketing, says that was a conscious decision. “We realized that the books needed to be available as soon as people saw the ad,” he tells Fast Company.
The spot will air during such programs as The Onion News Network, Doctor Who and Attack of Show. You can watch the rough cut, and check out images from the commercial, below.