Robot 6

Quote of the day | Healthy breasts for healthy heroines

Wolverine #315

“It’s a shame that the company is no longer scrappy enough to do something involving their bustier heroines. I’d pay attention to an ad that showed, say, Emma Frost talking about how it was particularly important for her to keep her breasts healthy, given how often they were on display.”

Johanna Draper Carlson on Marvel’s Susan G. Komen for the Cure variant covers, which will grace several of their comics in October during National Breast Cancer Awareness Month



Wouldn’t it make more sense to promote physical fitness and better diet amongst all the obese comic book fans?

Wouldn’t it make more sense to promote:

* Prostate Cancer Awareness Month in September amongst the still-predominantly male comic book fan-base?
* Repair procedures for glasses amongst all the nerdy comic book fans with tape holding their glasses together?
* Acne medication and dermatological health amongst all the greasy, sweaty comic book fans?
* Responsible real estate purchases amongst all the basement-dwelling comic book fans?

It’s been done before, but only in Mozambique. A fantastic ad campaign for breast exams using Catwoman, Wonder Woman, She-Hulk, and Storm.

No one gives a shit about prostate cancer because no one in this country cares about men’s health.

Simon DelMonte

June 27, 2012 at 4:47 pm

Anyone else wish Marvel would choose a different partner than Komen? The fallout from their recent anti-abortion mess showed me that Komen is not such a great charity overall.

Mozambique did a series of superhero breast self-exam public service ads maybe three years ago. Storm, She-Hulk, Catwoman, and Wonder Woman were all included. I’d link to it, but comments with links in them get blocked. Just do a search, it was a good ad campaign.

Andrew Collins

June 27, 2012 at 8:42 pm

If there’s one thing comics do already, it’s making readers aware of breasts…

Ms. Carlson should be grateful that at least they’re doing SOMETHING to promote this issue, AND that it has both male and female characters.

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