Robot 6

Hit-Girl #1 orders over 70,000 copies; first and second printings sold out

Hit-Girl, apparently, is a hit. The first issue of the miniseries starring the supporting character from Mark Millar and John Romita Jr.’s Kick-Ass has sold out its first printing, which according to Millar was over 70,000 copies.

“Pre-orders for Hit-Girl #1 were over 70,000 copies, and we’ve completely sold out of first printing, the Noto variant and the limited edition white variant in 36 hrs.,” Millar said on his MillarWorld site. “Marvel cleverly had an emergency second printing on stand-by and only 1700 copies of this left. So a third printing has not been ordered.

“… This is outselling even Kick-Ass and reaction has been amazing. Johnny and I very chuffed.”

Millar followed that post up with another saying that the second printing was sold out. “Third printing on the way, people,” he said.

Those numbers are especially impressive since Hit-Girl #1 was apparently left off of Diamond’s initial retailer’s order form.

The Hit-Girl miniseries takes place between Kick-Ass volumes 1 and 2 as the title character, a.k.a. Mindy McCready, tries to settle into life as a regular school-girl. According to the solicitation text, “Her mother and step-father think she’s doing her homework, but in reality she’s taken Kick-Ass on as her sidekick and training him up to punch, shoot and stab” … and apparently sell a bunch of comics.



Ha! Take that! Wonder Woman numbers aren’t in that range.


July 2, 2012 at 2:42 pm

So Millar is just realizing that the biggest draw of the Kick Ass comic and movie is Hit Girl

This is a great accomplishment – 70k is an impressive launch for a non DC or Marvel title. Yes, I know it’s Millar and it’s KICK ASS related, so it’s got a bit more heat on it than most indie titles, but didn’t SAGA at Image come in at 45k or so for that first issue? Not saying the SAGA numbers are anything to be ashamed of — those are amazing numbers for a book that’s a totally new concept for comics — but it helps put the 70k in to perspective.

I wonder how much of Hit-Girl’s appeal is the extreme nature of her behavior. Originally Millar was making a character inspired by his daughter, would he have found the same success with a less explicit version of the character? I mean, Hollywood tones down their stuff for mass appeal all the time, and Marvel has The Punisher appear in non-Mature Readers titles. I’m surprised Millar hasn’t tried his hand at more family-friendly fare if only to see if he could improve upon his success. Hit-Girl #1 sold more than Amazing Spider-Man did in March, and his R-rated adaptations have been hits…

…The world is doomed.

ugh….Mark Millar.

Kick-Ass was the only time I can remember thinking that the movie was significantly better than the comic it was based on.

So.. Shit sells.

I find that I don’t care for anything that Mark Millar writes but I love JRjr so I’m glad this is successful.

Good publicity, good stable of artists, good timing, and good story (hopefully). Millar hits the right buttons after all!

So torn on this. I despise Millar and his braggadocio and his writerly affectations, but I am a fan of JRjr since I was a kid. Also, any successful comic that isn’t a Big Two property bodes well for the rest of the industry.


July 3, 2012 at 7:37 pm

For all the Millar bashers (and I’m not a big fan of his), he’s written some very good stuff. Enemy of the State, Ultimates vol 1, and the first volume of Kick-Ass, to name some

I’ll heartily agree that his movie-pitches masquerading as comics (Nemesis) are creatively reprehensible, and even some of his writing has gotten very weak lately.

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