Axel-In-Charge: Navigating the "Civil War II" Landscape, Bringing DMC to Marvel
… I’m pretty familiar with marketing being done without impacting a brand. And that’s why the idea that DC […] “risks” alienating boys by […] marketing to women flies in the face of brands that were more testorone filled than DC Comics will ever be; more focused on “entertainment for boys.” The NFL and NASCAR [are] doing pretty damn good expanding their marketing and not alienating their core audiences [or] diluting their brand.
Sue’s quote is especially interesting as she’s one of the “superhero suffragettes” that MacDonald mentioned in her article. It’s also cool that she and MacDonald — while fundamentally disagreeing about the prospects for change — obviously respect each other and are presenting their arguments accordingly.
Sue goes on to show how things have changed at DC in particular, citing the publisher’s large number of female-led series, female-friendly programming on DC Nation, the success of the Smallville digital comic (based on a show with a large female audience), and a recent quote by Ann Nocenti in which the new Catwoman writer says, ““I think they reached out to me partly for that reason … as an effort to bring female perspective into comics.”