Briefcase company sues Marvel over The Avengers box set packaging
It turns out a planetary invasion by Loki and his Chitauri allies was only the beginning of Nick Fury’s problems.
Now a German manufacturer of luxury travel briefcases is suing Marvel and Disney’s Buena Vista Home Entertainment over the attaché case used by the S.H.I.E.L.D. director in the billion-dollar blockbuster The Avengers.
Hollywood, Esq. reports that Rimowa GmbH, which provided the studio with an aluminum Topas attaché case for Samuel L. Jackson to carry in the film, has filed a lawsuit in federal court in California claiming that Marvel damaged the company’s trademark by then manufacturing replicas for the “Marvel Cinematic Universe: Phase One — Avengers Assembled” limited-edition box set. Arriving Sept. 25, the collection comes “complete with glowing Tesseract” and an “exclusive replica of Nick Fury’s iconic briefcase.”
The complaint states that, “Images of the replica briefcase on Marvel’s advertising materials, and fan video from Marvel’s product display at this year’s Comic-Con convention, show the plastic ‘replica case’ to be a close copy of Rimowa’s Topas attaché case in every respect but quality — from the proportions and coloring, to the style of the handle and latches, and, of course, in the use of the trademarked parallel ridges around the body of the case.”
Rimowa, which alleges trademark infringement, trademark dilution and unfair competition, is seeking to stop Marvel from further infringement, all profits from sales of the product and three times its actual damages. The Topas cases sell for about $750.