Robot 6

Dredd 3D‘s momentum reaches critical mass

Dredd 3D
launches in UK cinemas this weekend, to almost universally positive reviews in British mainstream media outlets. Even the lowest scoring review I could find fails to say anything truly negative to say about the film. The press ads feature glowing quotes from non-genre sources as the canny marketing campaign works to court a populist audience, building upon the approving word-of-mouth from the geek world which has been building steadily since SDCC. The UK’s top-selling daily, The Sun, today led its weekly movie review spread with one of the most favorable reviews yet, in a source which often primes the average British consumer on how it’ll spend its entertainment budget over the weekend. The Sun may often be derided by its critics, but the power it wields should not be under-estimated. Its approval alone may go a long way to ensuring that Dredd is a hit at British cinemas.

publisher Rebellion continue to skilfully bring the right products to market to exploit this wave of publicity, and to seed stories in a variety of interesting places.  Design blog Creative Bloq features The Art Of Judges Dredd, a high-end coffee table book showcasing enough classic artists to entice the nostalgic, but featuring enough great modern-era art to entice them back. Whoever handles publicity for DNA Films (when not crafting witty viral websites) again harnesses the headline-making power of street art: here the website Londonist features the artists Koze and Onion as they paint a mural of a classic Simon Bisley Dredd pose onto the side of a warehouse visible to incoming flights to Heathrow airport. (via ECBT2000AD)

And the London-based Oscar-winning visual effects house Framestore have released concept artwork they completed for Dredd 3D four years ago on their blog, which show how their work remained intact to dictate the look of the film.




Unfortunately it’s going to suffer from those with a casual interest in the film, i.e the majority of people, deciding to see something else as the majority of screenings seem to be in 3D. I, being someone who had some interest, will be waiting for the DVD now, and I know for a fact there are others who feel the exact same way due to the ridiculous additional cost of seeing a film in 3D.

this film is the rare 3D film that is made ten times better with 3D. it hurts the viewing experience to see it in 2D

As someone who isn’t a fan of 3D at all I reluctantly paid for an (overpriced) ticket to see this in 3D at the weekend, partially because there are no 2D showings near me and partially because I’ve waited years for this film.

I have to say, for the most part, the 3D really worked in this film. The slow motion shots in 3D are beautifully shot and made so much better by the 3D.

Over all I’m still not sold on 3D for most films, but this was an amazing film made even better by some clever use of 3D.

Okay, but is this a movie where the only reason to see it is the 3-D?

This movie was INCREDIBLE. I mean, SERIOUSLY. It was incredible. I hope it does well, because it deserves to and because I would really want to see a sequel and where they could go with it.

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