Robot 6

The Technician saves Justice League in weird DC/Craftsman comic

If you’ve been longing for a story in which the hero is a power tool then, boy, do I have a comic for you.

Created by DC Entertainment and Craftsman, Craftsman Bolt-On System Saves the Justice League — yes, that is the title — introduces the world to The Technician, a square-jawed fix-it man tasked with keeping the Hall of Justice in working order. Everything from Wonder Woman’s invisible jet to the Batmobile to the security system at the Justice League headquarters are maintained with a squeeze of the trigger on the cordless drill/driver. (Never mind that a team that boasts Cyborg, Batman and The Flash could probably handle all of that itself).

However, The Technician isn’t merely a repairman. No, he’s the overalls-wearing, 5 o’clock shadow-sporting champion who — with the aid of the attachable hammer drill, impact driver and other what’s-its — takes down The Key and … well, I don’t want to spoil it for you. But The Technician is all that and modest, too, admitting, “It was my Craftsman Bolt-On Tool System that saved the day. Couldn’t have done it without this!” So, really, The Technician is more like the Craftsman Bolt-On Tool System’s sidekick.

The custom comic, written by Joshua Williamson and illustrated by Christian Duce, will be available for free  Oct. 11-14 at the DC Comics booth at New York Comic Con, where, according to Forbes, there will be “a live-action project build of The Technician’s headquarters using the Bolt-On tool.” Fan will also be encouraged to upload their own ideas for The Technician’s next adventure.

If you can’t make it to NYCC, or simply can’t wait that long, you’ll be able to download a digital version of Craftsman Bolt-On System Save the Justice League from the Craftsman website beginning Oct. 1.

But Craftsman doesn’t want to stop with comics; the company thinks The Technician has a bright future. “We see lots of potential with The Technician,” said Michael Castleman, president of Kenmore, Craftsman and DieHard. “We want to engage the reaction of the community first to see if they respond to it, but there are multiple paths we can go down. The key for us is to engage, educate, and obviously sell products. We’re very open to other formats, including video games.”

Check out some pages from The Technician’s first adventure below.



poor cyborg…replaced buy a drill lol

Maybe they could do a crossover with NFL Superpro.

The art’s much better than the typical type of promo throw-away comic…

And who does maintain that massive Watchtower/Hall of Justice thingie anyway? It’d be a bit demeaning to ask Cyborg to fix a creaky door…

I remember those Radio Shack comics staring Superman, Batman and Wonder Woman from my childhood, so I know this is nothing really new. Leveraging the IP DC has is important to company growth, I get it. BUT, I hate this so much. If it was just these heroes used in some ad campaign I’d still cringe a bit, but creating an entirely new corporate hero and having him standing side by side with these heores really makes me feel dirty, and definitely not in a good way. It lessens the characters, in my opinion.

So this is corporate “synergy” in real form. The nu-Justice League used to sell power tools?

What’s next, Flash wearing Adidas? Batman pushing anti-depressants?

And who wrote and drew it?

I’d be down for The Flash selling Adidas.

Hey, why is Wondy wearing those pants she was originally going to be outfitted with? I like em, anyhoo…

Oh lookit a Craftsman comic featuring the new WILDCats.

For me, the weirdest part is the suggestion that the entire Justice League has to turn out to fight the Royal Flush Gang.

Reminds me of the times when Superman teamed up with “The TRS-80 Computer Whiz-Kids.”

I hate product placement. This lacks even the basic charm of the Hostess Fruit Pie ads.

Do they still make Hostess Fruit Pies? I guess even the superheroes couldn’t save them.

DC Comics is controlled by the four stooges (Geoff Johns, Dan Didio, Bob Harras, and Jim Lee).

We need more of these. This is not unlike the Archie Radio Shack comic, Spider-Man Aim toothpaste comic, and many others throughout the years. With the important difference being, back then we had spinner racks – whereas now, this kind of promotion may be one of the few ways to get comics somewhere where they’re not usually found

Shamus, I’ve seen something that looks like Hostess fruit pies in a convenience store. They have a different name, and I’m not sure if it’s the same company as Hostess. I wouldn’t call them good, but I can’t say that they’re bad either; I’d rather have a slice of freshly baked pie, though.

Sandwich Eater: I wouldn’t call this “product placement.” If something like this happened in the middle of an *actual* JLA comic, then I’d spit on it and throw it down the crapshoot, but I’d much rather they use the characters for Subway inserts or this kinda thing rather than have them try to advertise to us in the middle of a regular series.

Wonder Woman’s costume is hilarious

There are indeed still Hostess Fruit Pies:

Me, I think I’m just disappointed that the ad/comic uses the “New 52″ versions of the characters. Perhaps the new uber-violent Aquaman and Wonder Woman impale and dice up the Key together in the finale using Craftsman tools!

Linkaras future is secure then.

I like wonder woman wearing those leathery latex pants

Leave a Comment


Browse the Robot 6 Archives